Meta's measurement of customer feedback and messaging quality that affects WhatsApp messaging limits and account health.
Why Quality Rating Matters
It is Meta's way of policing spam. If customers block or report your messages, your rating drops, and a poor rating can cap how many customers you may message or get a number restricted, so it is something to watch before it becomes an outage.
How Quality Rating Works
Meta scores each number from recent customer reactions such as blocks and reports, shown as green, yellow, or red. A healthy rating allows messaging limits to rise in tiers over time, while a low one can pause that growth or reduce what the number may send.
How SMPPCenter Uses This
SMPPCenter surfaces WhatsApp delivery outcomes so you can see problems early, but the rating itself is Meta's, and keeps healthy through relevant, opted-in messaging rather than any platform setting.
Related Terms
FAQ
Frequently Asked Questions
Client Feedback
What Our Clients Say
Our clients run regulated, high-volume messaging infrastructure and prefer not to be named publicly. These testimonials are shared with permission while keeping commercially sensitive details confidential.
The delivery reports and routing controls give us the visibility we were looking for. The system has integrated well with our internal applications.
Excellent documentation, responsive technical support, and an enterprise-grade platform that scales as our business grows.
The migration was completed smoothly and the platform has remained stable under heavy production traffic. The flexibility of self-hosting was one of the biggest advantages for us.
We evaluated several messaging platforms before selecting SMPP Center. The deployment flexibility and API capabilities matched our enterprise requirements.
Names and company details are withheld at our clients' request. This is common among telecom providers, SMS aggregators, fintech companies, and enterprises that consider their messaging infrastructure commercially sensitive.