Platform Plans
Every plan runs on a dedicated, single-tenant server that is never shared with another client, with application firewall, load balancing, and monitoring included as standard. Pick the tier by the throughput and monthly volume you actually need, and by whether your own customers need to bind to you over SMPP.
For customers who only need a web panel and HTTP API
Waived on quarterly or annual prepay
- Up to 50 TPS
- 1 million messages/month
- No SMPP server
- Dedicated server
Same capacity, plus your own SMPP server for downstream binds
Waived on quarterly or annual prepay
- Up to 50 TPS
- 1 million messages/month
- SMPP server included
- Dedicated server
For an established aggregator or reseller with sub-resellers
Waived on quarterly or annual prepay
- Up to 200 TPS
- 5 million messages/month
- SMPP server included
- Dedicated server
For high-volume or multi-country aggregators
Waived on quarterly or annual prepay
- Up to 500 TPS
- 15 million messages/month
- SMPP server included
- Dedicated server
For banks, NBFCs, telcos, and regulated contracts
Waived on quarterly or annual prepay
- Up to 1,000+ TPS
- Negotiated messages/month
- SMPP server included
- Dedicated server
Prices in USD, exclusive of applicable taxes. Setup is a one-time charge covering installation, carrier configuration, routing setup, and training.
The Difference That Usually Decides It
Your own SMPP server, from $299 a month
Most platforms in this category treat an SMPP server as a top-tier feature and gate it behind their most expensive plans. We do not. If your customers are developers or systems that expect to bind over SMPP rather than call an HTTP API, Launch SMPP gives you that at $299 a month with 5 concurrent downstream binds, and Growth takes it to 25. That is the single line item worth checking on any quote you compare us against. See SMPP vs HTTP API for why it matters at volume.
Included on Every Plan, Including the Entry Tier
Smart Link / Smart SMS
- Your users insert a trackable link into an ordinary SMS campaign straight from the message composer, with its own title.
- Turns delivery reporting into engagement reporting, so your customers can see what was actually opened.
- Included at no extra charge on every tier, not gated behind an upgrade.
Multilingual Panel
- Run the panel in your own languages, translated by you, so terminology and branding stay under your control.
- Or switch on Google Translate to cover every page automatically with no translation work.
- Included at no extra charge on every tier.
Full Plan Comparison
| Launch Web | Launch SMPP | Growth | Scale | Enterprise | |
|---|---|---|---|---|---|
| Commercials | |||||
| Monthly price (USD) | $129 | $299 | $399 | $749 | From $2,000 |
| Annual prepay (2 months free) | $1,290 | $2,990 | $3,990 | $7,490 | Custom |
| One-time setup fee | $100 | $100 | $100 | $100 | $100 |
| Setup fee waived on | Quarterly or annual prepay | Quarterly or annual prepay | Quarterly or annual prepay | Quarterly or annual prepay | Quarterly or annual prepay |
| Perpetual licence option | Not offered | Not offered | $14,000 | $26,000 | From $60,000 |
| Annual upgrade charge (AUC) | n/a | n/a | $2,100 to $2,800 | $3,900 to $5,200 | Custom |
| Included on every plan | |||||
| Dedicated server (single tenant, never shared) | Yes | Yes | Yes | Yes | Yes |
| CSF application firewall | Included | Included | Included | Included | Included |
| HAProxy load balancer | Included | Included | Included | Included | Included |
| Monitoring and alerting via Telegram | Included | Included | Included | Included | Included |
| Smart Link / Smart SMS (trackable links in campaigns) | Included | Included | Included | Included | Included |
| Multilingual panel | Included | Included | Included | Included | Included |
| Security patches | Included while subscribed | Included while subscribed | Included while subscribed | Included while subscribed | Included while subscribed |
| NCPR / DLT scrubbing engine | Included | Included | Included | Included | Included |
| NCPR / DLT data | Supplied by you | Supplied by you | Supplied by you | Supplied by you | Supplied by you |
| External API scrubbing | Additional cost | Additional cost | Additional cost | Additional cost | Additional cost |
| How your customers connect | |||||
| White-label web UI for end customers | Yes | Yes | Yes | Yes | Yes |
| White-label API for end customers | Yes | Yes | Yes | Yes | Yes |
| SMPP server (accept customer binds) | No | Yes | Yes | Yes | Yes |
| SFTP bulk file drop | Chargeable | Chargeable | Chargeable | Chargeable | Chargeable |
| How you connect with your vendor | |||||
| SMPP | Yes | Yes | Yes | Yes | Yes |
| Vendor / operator SMPP connections included | 10 | 10 | 25 | 100 | Unlimited |
| HTTP API | Yes | Yes | Yes | Yes | Yes |
| Vendor HTTP API connections included | 3 free | 3 free | 3 free | 3 free | 3 free |
| Additional vendor HTTP API connections | Chargeable | Chargeable | Chargeable | Chargeable | Chargeable |
| Capacity | |||||
| Max sustained TPS | 50 | 50 | 200 | 500 | 1,000+ / uncapped |
| Monthly SMS volume (fair use) | 1 million | 1 million | 5 million | 15 million | Negotiated |
| Daily send threshold | 100,000 | 100,000 | 500,000 | 1,500,000 | Negotiated |
| Behaviour at threshold | Queued, never suspended | Queued, never suspended | Queued, never suspended | Queued, never suspended | Queued, never suspended |
| Overage rate | Set in your agreement | Set in your agreement | Set in your agreement | Set in your agreement | Set in your agreement |
| Servers in deployment | 1 | 1 | 1 | 3 | As required |
| End user accounts | 25 | 25 | 2,000 | Unlimited | Unlimited |
| Reseller accounts (sub-resellers) | Not offered | Not offered | 10 | 100 | Unlimited |
| Reseller panel / multi-tier | No | No | Yes | Yes | Yes |
| Channels | |||||
| Two-way SMS | Add-on | Add-on | Add-on | Included | Included |
| WhatsApp Business API | Not offered | Not offered | Volume ladder | Volume ladder | Volume ladder (discounted) |
| RCS | Not offered | Not offered | Volume ladder | Volume ladder | Volume ladder (discounted) |
| Telegram messaging | Not offered | Not offered | Volume pack | Volume pack | Included |
| Voice / OBD | Not offered | Not offered | Add-on | Add-on | Included |
| Custom API signature | No | No | Add-on | Included | Included |
| Routing | |||||
| Dynamic / percentage routing | Basic only | Basic only | Yes | Yes | Yes |
| Vendor failover strategy | No | No | Yes | Yes | Yes |
| ILDO support (international long distance operators) | No | No | Yes | Yes | Yes |
| SSL | |||||
| SSL on white-label subdomains | FreeSSL, unlimited | FreeSSL, unlimited | FreeSSL, unlimited | FreeSSL, unlimited | FreeSSL, unlimited |
| SSL on your own domain | Supply your own, or FreeSSL | Supply your own, or FreeSSL | Supply your own, or FreeSSL | Supply your own, or FreeSSL | Supply your own, or managed |
| Compliance and support | |||||
| Application uptime SLA | None | None | None | 99.5% | 99.9% |
| Security documentation pack | No | No | No | Yes | Yes |
| VAPT cycle support | No | No | No | Chargeable | 2 cycles/yr included |
| Day-to-day support channel | Support ticket | Support ticket | Support ticket | Support ticket | Support ticket |
| 24/7 support | No | No | No | Yes | Yes |
| Emergency phone line if the service is down | Yes | Yes | Yes | Yes | Yes |
Monthly volume figures are fair-use allowances, not hard cut-offs. See the fair use and overage section below for exactly what happens when you exceed them.
NCPR and DLT data is supplied by you
Every plan includes the scrubbing and validation engine, which filters registered numbers out of promotional sends and matches messages against DLT templates before they queue. The NCPR and DLT data itself is not provided by SMPPCenter. You obtain and maintain it under your own registration with the relevant registry or operator, and load it into the platform. If you would rather scrub against an external provider in real time, we support external API scrubbing at an additional cost. Talk to us about which route fits your setup.
Not sure which tier fits?
Tell us your throughput, monthly volume, and whether your customers need SMPP binds, and we will point you at the right plan rather than the biggest one.
Get a QuoteFair Use and Overage: You Are Never Cut Off
Daily threshold: queued, not rejected
- Traffic above your daily threshold is queued and released in the next window, not failed.
- A festival or month-end campaign completes rather than erroring out.
- No charge arises from daily queueing alone.
Monthly allowance: billed, not blocked
- Exceed your monthly allowance and service continues uninterrupted.
- The excess is billed as an overage charge on your next invoice, at the rate already agreed in your contract.
- Alerts at 80% and 100% of your allowance, so it is never a surprise.
Your overage rate is agreed before you sign
We do not publish a single overage rate, because what is fair depends on your destination mix, whether the excess is occasional campaign spill or sustained growth, and the route quality behind it. Your rate is worked out with you against the volume you actually expect, and written into your agreement. That means you will never see an overage charge at a rate you have not already agreed. Overage is deliberately set so that sustained excess costs more than simply moving up a tier, and if you exceed your allowance three months running we will ask you to move up at renewal rather than leave you overpaying on the wrong plan.
Rent or Buy Outright
| Subscription (rental) | Perpetual licence | |
|---|---|---|
| Available on | All tiers | Growth ($14,000), Scale ($26,000), Enterprise (from $60,000) |
| Server and hosting | We provide and maintain it | You provide and maintain it |
| Version and feature upgrades | Included for as long as you subscribe | Covered by the annual upgrade charge |
| Security patches | Included for as long as you subscribe | Delivered through AUC. Not provided once AUC lapses |
| Annual upgrade charge | Not applicable | 15 to 20% of licence value, mandatory for the first 3 years |
| If AUC lapses | Not applicable | You keep the right to run the version you own, but receive no further patches, upgrades, or releases. Reinstatement is charged for the lapsed period |
| Best fit | You want predictable monthly cost and no infrastructure to run | You want to own the software and control the infrastructure it sits on |
Perpetual licences grant the right to use the version delivered at purchase, in object code form. Source code is not included. See Self-Hosted vs SaaS Messaging Software if you are still weighing the two models.
Adding Channels or AI?
WhatsApp, RCS, Telegram, Voice
- Priced per message on a declining volume ladder, separate from your platform plan.
- Available from Growth upward, discounted at Enterprise.
- See channel pricing for the full ladder.
AI agents and chat
- AI Agent Builder, web chat widget, omnichannel inbox, and voice AI.
- Priced per seat, per resolved conversation, or per minute depending on the product.
- See AI and chat pricing.
FAQ
Pricing Questions
Get a Quote Built Around Your Traffic
Talk to a SpecialistThe Fine Print, Up Front
Pricing Terms
Currency and tax
All prices are in US dollars and exclusive of applicable taxes, duties, and withholding. Indian rupee figures shown against channel volume pricing are indicative and convert at the prevailing rate on your invoice.
Billing and commitment
Subscriptions are billed monthly, quarterly, or annually in advance. Annual prepay includes two months free. Setup is a flat $100 one-time charge on every plan, billed with your first invoice, and waived entirely where you prepay quarterly or annually. Downgrades are not automatic, because your dedicated server and database are provisioned for the tier you buy. Talk to us before committing if your volume is likely to fluctuate.
Fair use, daily threshold and overage
We do not suspend, throttle to zero, or terminate your service for exceeding an allowance. Traffic above your daily threshold is queued and released in the next window, and no charge arises from daily queueing alone. Usage above your monthly allowance is billed as an overage charge in arrears on your next invoice, at the rate agreed with you and recorded in your order form. Overage rates are set against your expected volume and destination mix rather than published as a single figure, and are agreed before you sign, so no overage charge ever arrives at a rate you have not already seen. Overage is charged against the monthly allowance only, never the daily threshold.
How usage is counted
Channel volume on the WhatsApp, RCS, Telegram, and OBD Voice ladder is counted on delivered messages, not submitted. A message submitted but not delivered does not count toward your volume and is not billed. Published ladder rates apply to perpetual licence holders; on a rented subscription plan, channel rates are quoted separately and recorded in your order form. For other usage, the counting basis is stated in your order form and matches what your platform reports show. Our platform records are the primary evidence of usage, save in the case of manifest error.
Notifications and sustained overage
We alert you at 80% and 100% of your monthly allowance, so an overage charge is never the first you hear of it. If you exceed your monthly allowance in three consecutive months, we may ask you to move to the next plan from your following renewal, on thirty days' notice. Any overage accrued in your final month remains payable on termination.
Service levels
Where your plan carries an uptime SLA, it covers availability of the SMPPCenter application, measured monthly. It excludes scheduled maintenance notified at least 48 hours in advance, unavailability attributable to the underlying hosting provider, outages or throttling by any upstream carrier or vendor, failures of your own infrastructure, network, or credentials, and events outside our reasonable control. Where we provide hosting, the infrastructure service level is the hosting provider's own published SLA, named in your order form and passed through without enlargement.
Perpetual licences, upgrades and security
A perpetual licence grants a non-exclusive, non-transferable right to use the version delivered at purchase, in object code form only. No source code rights are granted. The annual upgrade charge (AUC) is mandatory for the first three years and covers version upgrades, feature releases, and security patches. Should AUC lapse thereafter, you retain the right to run the version you own but receive no further upgrades, releases, or security patches, and you would be asked to acknowledge in writing that continued use without security patches is at your own risk. Reinstating AUC is charged in respect of each lapsed year.
Servers and deployment
On a subscription plan we provide and maintain the server infrastructure. On a perpetual licence you provide and maintain it. Where a plan states a number of servers, that refers to servers across which a single deployment of the software is horizontally scaled. It is not a licence to run multiple independent deployments.
Support
Day-to-day support is ticket-based on every plan. Scale and Enterprise include 24/7 support. On every plan, including the entry tier, an emergency telephone line is available where the service is down, and we will restore it regardless of your support tier.
Price changes
Prices and inclusions on these pages may change. Where a change affects an active subscription, we will give you at least thirty days' written notice before it takes effect, and your current pricing holds until your next renewal date. Newer products, including AI and voice, are at an early stage of pricing and are the most likely to be revised as usage patterns become clear.
NCPR, DLT and regulatory data
Every plan includes the scrubbing and validation engine. The underlying NCPR, DND, and DLT data is supplied by you, obtained and maintained under your own registration with the relevant registry or operator, and loaded into the platform by you. SMPPCenter does not source, licence, or warrant the accuracy or currency of that data, and is not responsible for sends permitted or blocked as a result of data you have supplied. Real-time scrubbing against an external provider's API is supported as a chargeable addition. Responsibility for regulatory compliance of your traffic, and of your customers' traffic, remains yours.
Channel and third-party charges
WhatsApp conversation charges levied by Meta, RCS carrier charges, operator and vendor fees, and model inference billed by your own AI provider are separate from our platform fees and passed through. We will break them out separately in your quote.
This is a plain-language summary provided so you know what you are buying before you talk to us. It is not the contract. The binding terms are those in your signed agreement and order form. See also our Terms and Conditions and Privacy Policy. Prices and inclusions on this page are current at the time of publication and may change.
Client Feedback
What Our Clients Say
Our clients run regulated, high-volume messaging infrastructure and prefer not to be named publicly. These testimonials are shared with permission while keeping commercially sensitive details confidential.
The delivery reports and routing controls give us the visibility we were looking for. The system has integrated well with our internal applications.
Excellent documentation, responsive technical support, and an enterprise-grade platform that scales as our business grows.
We needed complete control over our messaging infrastructure instead of relying on a hosted provider. The platform has delivered excellent performance and reliability.
The platform has been reliable for business-critical messaging. Multi-connection support and detailed logging have made daily operations much easier.
Names and company details are withheld at our clients' request. This is common among telecom providers, SMS aggregators, fintech companies, and enterprises that consider their messaging infrastructure commercially sensitive.