Channel Pricing Is Separate From Your Platform Plan
Your platform plan covers SMS, SMPP, and the infrastructure everything runs on. WhatsApp, RCS, Telegram, and OBD Voice are priced on top of it, by volume, because their economics are per message rather than per server. The published ladder below applies to perpetual licence holders. If you are on a rented subscription plan, channel pricing is quoted separately by our sales team.
What this ladder covers, and what it does not
The rates below are the SMPPCenter platform fee for carrying your traffic. Conversation charges levied by Meta for WhatsApp, and carrier charges for RCS, are billed separately and passed through at cost. Those pass-through rates vary by destination country and conversation category, so ask us for a combined figure against your actual volume and country mix rather than estimating from this page alone.
The Volume Ladder
| Product | Monthly volume | Rate per message | Counted on | How it is billed | Minimum (INR) | Minimum (USD) |
|---|---|---|---|---|---|---|
| WhatsApp, RCS, Telegram, OBD Voice | 1 to 10,000,000 | Flat commitment | Delivered | Flat INR 20,000, whether you send 1 message or 10 million | 20,000 | $209 |
| WhatsApp, RCS, Telegram, OBD Voice | 10,000,001 to 30,000,000 | INR 0.0019 | Delivered | Greater of floor or volume x 0.0019 | 20,000 | $209 |
| WhatsApp, RCS, Telegram, OBD Voice | 30,000,001 to 50,000,000 | INR 0.0018 | Delivered | Greater of floor or volume x 0.0018 | 57,000 | $596 |
| WhatsApp, RCS, Telegram, OBD Voice | Above 50,000,000 | INR 0.0017 | Delivered | Greater of floor or volume x 0.0017 | 90,000 | $940 |
Volume is counted on delivered messages, not submitted. If a message is submitted but never delivered, it does not count toward your volume and you are not billed for it. USD figures are indicative, converted at INR 95.7 to the dollar, and will follow the prevailing rate on your invoice. Applies to WhatsApp, RCS, Telegram, and OBD Voice platform fees for perpetual licence holders. Exclusive of applicable taxes.
What You Would Actually Pay
| Messages per month | Platform fee (INR) | Platform fee (USD) | Effective rate per message (INR) |
|---|---|---|---|
| 1,000,000 | 20,000 | $209 | 0.0200 |
| 5,000,000 | 20,000 | $209 | 0.0040 |
| 10,000,000 | 20,000 | $209 | 0.0020 |
| 15,000,000 | 28,500 | $298 | 0.0019 |
| 20,000,000 | 38,000 | $397 | 0.0019 |
| 30,000,000 | 57,000 | $596 | 0.0019 |
| 40,000,000 | 72,000 | $752 | 0.0018 |
| 50,000,000 | 90,000 | $940 | 0.0018 |
| 75,000,000 | 127,500 | $1,332 | 0.0017 |
Your effective rate falls as volume rises, and it never increases when you send more. Consolidating volume into a single account is always cheaper than splitting it across several.
Want a combined figure including pass-through costs?
Send us your expected volumes and destination countries, and we will break out platform fee and carrier charges separately so you can see both.
Get a QuoteTelegram and Voice
Telegram Messaging
- Priced on the same volume ladder above, counted on delivered messages.
- Ladder rates apply to perpetual licence holders. On a rented plan, talk to sales.
- See Telegram Messaging Software.
OBD Voice
- Priced on the same volume ladder above, counted on delivered messages.
- Ladder rates apply to perpetual licence holders. On a rented plan, talk to sales.
- See Voice Call Software.
Destination mix still affects your total, because operator and carrier charges are passed through on top of the platform fee. Tell us your volumes and destinations and we will give you a combined figure.
FAQ
Channel Pricing Questions
See Platform Plans and Capacity Tiers
View Platform PricingThe Fine Print, Up Front
Pricing Terms
Currency and tax
All prices are in US dollars and exclusive of applicable taxes, duties, and withholding. Indian rupee figures shown against channel volume pricing are indicative and convert at the prevailing rate on your invoice.
Billing and commitment
Subscriptions are billed monthly, quarterly, or annually in advance. Annual prepay includes two months free. Setup is a flat $100 one-time charge on every plan, billed with your first invoice, and waived entirely where you prepay quarterly or annually. Downgrades are not automatic, because your dedicated server and database are provisioned for the tier you buy. Talk to us before committing if your volume is likely to fluctuate.
Fair use, daily threshold and overage
We do not suspend, throttle to zero, or terminate your service for exceeding an allowance. Traffic above your daily threshold is queued and released in the next window, and no charge arises from daily queueing alone. Usage above your monthly allowance is billed as an overage charge in arrears on your next invoice, at the rate agreed with you and recorded in your order form. Overage rates are set against your expected volume and destination mix rather than published as a single figure, and are agreed before you sign, so no overage charge ever arrives at a rate you have not already seen. Overage is charged against the monthly allowance only, never the daily threshold.
How usage is counted
Channel volume on the WhatsApp, RCS, Telegram, and OBD Voice ladder is counted on delivered messages, not submitted. A message submitted but not delivered does not count toward your volume and is not billed. Published ladder rates apply to perpetual licence holders; on a rented subscription plan, channel rates are quoted separately and recorded in your order form. For other usage, the counting basis is stated in your order form and matches what your platform reports show. Our platform records are the primary evidence of usage, save in the case of manifest error.
Notifications and sustained overage
We alert you at 80% and 100% of your monthly allowance, so an overage charge is never the first you hear of it. If you exceed your monthly allowance in three consecutive months, we may ask you to move to the next plan from your following renewal, on thirty days' notice. Any overage accrued in your final month remains payable on termination.
Service levels
Where your plan carries an uptime SLA, it covers availability of the SMPPCenter application, measured monthly. It excludes scheduled maintenance notified at least 48 hours in advance, unavailability attributable to the underlying hosting provider, outages or throttling by any upstream carrier or vendor, failures of your own infrastructure, network, or credentials, and events outside our reasonable control. Where we provide hosting, the infrastructure service level is the hosting provider's own published SLA, named in your order form and passed through without enlargement.
Perpetual licences, upgrades and security
A perpetual licence grants a non-exclusive, non-transferable right to use the version delivered at purchase, in object code form only. No source code rights are granted. The annual upgrade charge (AUC) is mandatory for the first three years and covers version upgrades, feature releases, and security patches. Should AUC lapse thereafter, you retain the right to run the version you own but receive no further upgrades, releases, or security patches, and you would be asked to acknowledge in writing that continued use without security patches is at your own risk. Reinstating AUC is charged in respect of each lapsed year.
Servers and deployment
On a subscription plan we provide and maintain the server infrastructure. On a perpetual licence you provide and maintain it. Where a plan states a number of servers, that refers to servers across which a single deployment of the software is horizontally scaled. It is not a licence to run multiple independent deployments.
Support
Day-to-day support is ticket-based on every plan. Scale and Enterprise include 24/7 support. On every plan, including the entry tier, an emergency telephone line is available where the service is down, and we will restore it regardless of your support tier.
Price changes
Prices and inclusions on these pages may change. Where a change affects an active subscription, we will give you at least thirty days' written notice before it takes effect, and your current pricing holds until your next renewal date. Newer products, including AI and voice, are at an early stage of pricing and are the most likely to be revised as usage patterns become clear.
NCPR, DLT and regulatory data
Every plan includes the scrubbing and validation engine. The underlying NCPR, DND, and DLT data is supplied by you, obtained and maintained under your own registration with the relevant registry or operator, and loaded into the platform by you. SMPPCenter does not source, licence, or warrant the accuracy or currency of that data, and is not responsible for sends permitted or blocked as a result of data you have supplied. Real-time scrubbing against an external provider's API is supported as a chargeable addition. Responsibility for regulatory compliance of your traffic, and of your customers' traffic, remains yours.
Channel and third-party charges
WhatsApp conversation charges levied by Meta, RCS carrier charges, operator and vendor fees, and model inference billed by your own AI provider are separate from our platform fees and passed through. We will break them out separately in your quote.
This is a plain-language summary provided so you know what you are buying before you talk to us. It is not the contract. The binding terms are those in your signed agreement and order form. See also our Terms and Conditions and Privacy Policy. Prices and inclusions on this page are current at the time of publication and may change.
Client Feedback
What Our Clients Say
Our clients run regulated, high-volume messaging infrastructure and prefer not to be named publicly. These testimonials are shared with permission while keeping commercially sensitive details confidential.
The migration was completed smoothly and the platform has remained stable under heavy production traffic. The flexibility of self-hosting was one of the biggest advantages for us.
We needed complete control over our messaging infrastructure instead of relying on a hosted provider. The platform has delivered excellent performance and reliability.
API integration was straightforward and the support team assisted us throughout deployment. We now manage multiple operator connections from a single platform.
The platform has been reliable for business-critical messaging. Multi-connection support and detailed logging have made daily operations much easier.
Names and company details are withheld at our clients' request. This is common among telecom providers, SMS aggregators, fintech companies, and enterprises that consider their messaging infrastructure commercially sensitive.