Channel Pricing Is Separate From Your Platform Plan

Your platform plan covers SMS, SMPP, and the infrastructure everything runs on. WhatsApp, RCS, Telegram, and Voice are priced on top of it, by volume, because their economics are per message rather than per server. Channels are available from the Growth tier upward and are discounted at Enterprise.

What this ladder covers, and what it does not

The rates below are the SMPPCenter platform fee for carrying your traffic. Conversation charges levied by Meta for WhatsApp, and carrier charges for RCS, are billed separately and passed through at cost. Those pass-through rates vary by destination country and conversation category, so ask us for a combined figure against your actual volume and country mix rather than estimating from this page alone.

The Volume Ladder

Monthly volume Rate per message How it is billed Minimum (INR) Minimum (USD)
1 to 10,000,000 Flat commitment Flat INR 20,000, whether you send 1 message or 10 million 20,000 $209
10,000,001 to 30,000,000 INR 0.0019 Greater of floor or volume x 0.0019 20,000 $209
30,000,001 to 50,000,000 INR 0.0018 Greater of floor or volume x 0.0018 57,000 $596
Above 50,000,000 INR 0.0017 Greater of floor or volume x 0.0017 90,000 $940

USD figures are indicative, converted at INR 95.7 to the dollar, and will follow the prevailing rate on your invoice. Applies to WhatsApp and RCS platform fees. Exclusive of applicable taxes.

What You Would Actually Pay

Messages per month Platform fee (INR) Platform fee (USD) Effective rate per message (INR)
1,000,000 20,000 $209 0.0200
5,000,000 20,000 $209 0.0040
10,000,000 20,000 $209 0.0020
15,000,000 28,500 $298 0.0019
20,000,000 38,000 $397 0.0019
30,000,000 57,000 $596 0.0019
40,000,000 72,000 $752 0.0018
50,000,000 90,000 $940 0.0018
75,000,000 127,500 $1,332 0.0017

Your effective rate falls as volume rises, and it never increases when you send more. Consolidating volume into a single account is always cheaper than splitting it across several.

Want a combined figure including pass-through costs?

Send us your expected volumes and destination countries, and we will break out platform fee and carrier charges separately so you can see both.

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Telegram and Voice

Telegram Messaging

  • Sold as a volume pack sized to your expected usage.
  • Available from Growth upward, included at Enterprise.
  • See Telegram Messaging Software.

Voice and OBD

  • Priced as an add-on against your expected call volume and destinations.
  • Available from Growth upward, included at Enterprise.
  • See Voice Call Software.

Neither is sold from a published ladder, because per-destination economics vary too widely to publish a single meaningful rate. Tell us your volumes and we will quote them.

FAQ

Channel Pricing Questions

No. The ladder on this page is the SMPPCenter platform fee for carrying the traffic. Conversation charges levied by Meta for WhatsApp, and carrier charges for RCS, are billed separately and passed through. Ask us for a combined estimate against your expected volume and destination mix, because those pass-through rates vary by country and conversation category.

Because the cost of running and supporting a channel does not fall to zero just because volume is low. The flat INR 20,000 covers everything from your first message up to 10 million, so a client sending 1,000 and a client sending 9 million pay the same. Only once you cross 10 million do you move onto the declining per-message slab rates.

No, and the ladder is built that way deliberately. Every rate above the commitment sits below the effective commitment rate, so consolidating volume into one account is always cheaper than splitting it. Splitting simply multiplies the flat commitment.

Each slab carries a floor equal to the previous slab's maximum bill. It guarantees that sending more messages never produces a smaller invoice. Without it, crossing a slab boundary could reduce your bill, which would be a pricing bug rather than a discount.

The platform-fee ladder shown here applies to both. The pass-through carrier and conversation charges differ between the two channels, so your total cost per message will not be identical. We will break both out separately in your quote.

Telegram is sold as a volume pack and Voice / OBD as an add-on, both priced against your expected usage rather than from a published ladder. Telegram and Voice are included at the Enterprise tier. Talk to us with your volumes and we will quote them.

WhatsApp, RCS, Telegram, and Voice are available from the Growth tier upward, and are discounted at Enterprise. The Launch Web and Launch SMPP tiers are SMS and SMPP only. See platform pricing for the tier comparison.

See Platform Plans and Capacity Tiers

View Platform Pricing

The Fine Print, Up Front

Pricing Terms

Currency and tax

All prices are in US dollars and exclusive of applicable taxes, duties, and withholding. Indian rupee figures shown against channel volume pricing are indicative and convert at the prevailing rate on your invoice.

Billing and commitment

Subscriptions are billed monthly in advance, or annually with two months free. Setup is a one-time charge, billed with your first invoice. Downgrades are not automatic, because your dedicated server and database are provisioned for the tier you buy. Talk to us before committing if your volume is likely to fluctuate.

Fair use, daily threshold and overage

We do not suspend, throttle to zero, or terminate your service for exceeding an allowance. Traffic above your daily threshold is queued and released in the next window, and no charge arises from daily queueing alone. Usage above your monthly allowance is billed as an overage charge in arrears on your next invoice, at your tier's published rate. Overage is charged against the monthly allowance only, never the daily threshold.

How usage is counted

The counting basis, whether messages submitted, accepted, or delivered, is stated in your order form and matches what your platform reports show. Our platform records are the primary evidence of usage, save in the case of manifest error.

Notifications and sustained overage

We alert you at 80% and 100% of your monthly allowance, so an overage charge is never the first you hear of it. If you exceed your monthly allowance in three consecutive months, we may ask you to move to the next plan from your following renewal, on thirty days' notice. Any overage accrued in your final month remains payable on termination.

Service levels

Where your plan carries an uptime SLA, it covers availability of the SMPPCenter application, measured monthly. It excludes scheduled maintenance notified at least 48 hours in advance, unavailability attributable to the underlying hosting provider, outages or throttling by any upstream carrier or vendor, failures of your own infrastructure, network, or credentials, and events outside our reasonable control. Where we provide hosting, the infrastructure service level is the hosting provider's own published SLA, named in your order form and passed through without enlargement.

Perpetual licences, upgrades and security

A perpetual licence grants a non-exclusive, non-transferable right to use the version delivered at purchase, in object code form only. No source code rights are granted. The annual upgrade charge (AUC) is mandatory for the first three years and covers version upgrades, feature releases, and security patches. Should AUC lapse thereafter, you retain the right to run the version you own but receive no further upgrades, releases, or security patches, and you would be asked to acknowledge in writing that continued use without security patches is at your own risk. Reinstating AUC is charged in respect of each lapsed year.

Servers and deployment

On a subscription plan we provide and maintain the server infrastructure. On a perpetual licence you provide and maintain it. Where a plan states a number of servers, that refers to servers across which a single deployment of the software is horizontally scaled. It is not a licence to run multiple independent deployments.

Support

Day-to-day support is ticket-based on every plan. Scale and Enterprise include 24/7 support. On every plan, including the entry tier, an emergency telephone line is available where the service is down, and we will restore it regardless of your support tier.

Price changes

Prices and inclusions on these pages may change. Where a change affects an active subscription, we will give you at least thirty days' written notice before it takes effect, and your current pricing holds until your next renewal date. Newer products, including AI and voice, are at an early stage of pricing and are the most likely to be revised as usage patterns become clear.

Channel and third-party charges

WhatsApp conversation charges levied by Meta, RCS carrier charges, operator and vendor fees, and model inference billed by your own AI provider are separate from our platform fees and passed through. We will break them out separately in your quote.

This is a plain-language summary provided so you know what you are buying before you talk to us. It is not the contract. The binding terms are those in your signed agreement and order form. See also our Terms and Conditions and Privacy Policy. Prices and inclusions on this page are current at the time of publication and may change.

LET US QUOTE YOUR CHANNEL VOLUMES

Tell us your expected WhatsApp, RCS, Telegram, or Voice volumes and destination mix, and we will break out platform and pass-through costs separately.

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