Every AI product here is a base fee plus a metered component. That is deliberate. Speech recognition, model inference, and speech synthesis all cost money per interaction, so a flat monthly fee would mean heavy users are sold at a loss and light users overpay. Metering keeps the entry price low and the pricing honest at both ends. And because AI Agent Builder is bring-your-own-key, you can hold the model contract yourself and cut our metered rate out of the inference entirely.
Embeddable, brandable chat widget for your site, routing to an AI agent or through to WhatsApp.
LLM-powered agents across WhatsApp, SMS, RCS, Telegram, and web, with your own model key.
One inbox across every channel, so your team answers from a single place rather than per-app.
Conversational voice agents. Metered per minute because speech recognition, inference, and synthesis all carry real cost.
Build automated journeys and triggers across channels. Includes the customer journey builder.
Custom agent development against your own systems, workflows, and data, with an ongoing support retainer.
Prices in USD, exclusive of applicable taxes. All figures are starting points, and final pricing depends on your conversation volume, channels, and whether you bring your own model key.
AI Agent Builder connects to your own OpenAI, Anthropic, Azure OpenAI, or Google Gemini account. Your key is encrypted at rest, you hold the model contract, and you decide which provider ever processes a customer query. When you bring your own key, inference is billed to you by your provider rather than metered by us, which matters both for cost control and for any compliance review that asks where customer data is processed. See data residency for why that question comes up.
| Product | Pricing model | Availability |
|---|---|---|
| Website Chat Widget | Per agent seat, minimum 3 seats | Any platform plan |
| AI Agent (chat) | Base plus per AI-resolved conversation | Growth upward |
| Unified Omnichannel Inbox | Platform fee plus per agent seat | Growth upward |
| Voice AI | Base plus per minute | Growth upward |
| Workflow Automation + Journey Builder | Flat add-on | Add-on at Growth, included at Scale and Enterprise |
| Agentic AI / custom development | Project fee plus retainer | Scoped per engagement |
Messaging channels used by these products are billed on the channel volume ladder, separately from the AI fees above.
Rough numbers are fine. We will turn them into a real monthly figure rather than a range, and tell you whether bringing your own model key works out cheaper.
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The Fine Print, Up Front
All prices are in US dollars and exclusive of applicable taxes, duties, and withholding. Indian rupee figures shown against channel volume pricing are indicative and convert at the prevailing rate on your invoice.
Subscriptions are billed monthly in advance, or annually with two months free. Setup is a one-time charge, billed with your first invoice. Downgrades are not automatic, because your dedicated server and database are provisioned for the tier you buy. Talk to us before committing if your volume is likely to fluctuate.
We do not suspend, throttle to zero, or terminate your service for exceeding an allowance. Traffic above your daily threshold is queued and released in the next window, and no charge arises from daily queueing alone. Usage above your monthly allowance is billed as an overage charge in arrears on your next invoice, at your tier's published rate. Overage is charged against the monthly allowance only, never the daily threshold.
The counting basis, whether messages submitted, accepted, or delivered, is stated in your order form and matches what your platform reports show. Our platform records are the primary evidence of usage, save in the case of manifest error.
We alert you at 80% and 100% of your monthly allowance, so an overage charge is never the first you hear of it. If you exceed your monthly allowance in three consecutive months, we may ask you to move to the next plan from your following renewal, on thirty days' notice. Any overage accrued in your final month remains payable on termination.
Where your plan carries an uptime SLA, it covers availability of the SMPPCenter application, measured monthly. It excludes scheduled maintenance notified at least 48 hours in advance, unavailability attributable to the underlying hosting provider, outages or throttling by any upstream carrier or vendor, failures of your own infrastructure, network, or credentials, and events outside our reasonable control. Where we provide hosting, the infrastructure service level is the hosting provider's own published SLA, named in your order form and passed through without enlargement.
A perpetual licence grants a non-exclusive, non-transferable right to use the version delivered at purchase, in object code form only. No source code rights are granted. The annual upgrade charge (AUC) is mandatory for the first three years and covers version upgrades, feature releases, and security patches. Should AUC lapse thereafter, you retain the right to run the version you own but receive no further upgrades, releases, or security patches, and you would be asked to acknowledge in writing that continued use without security patches is at your own risk. Reinstating AUC is charged in respect of each lapsed year.
On a subscription plan we provide and maintain the server infrastructure. On a perpetual licence you provide and maintain it. Where a plan states a number of servers, that refers to servers across which a single deployment of the software is horizontally scaled. It is not a licence to run multiple independent deployments.
Day-to-day support is ticket-based on every plan. Scale and Enterprise include 24/7 support. On every plan, including the entry tier, an emergency telephone line is available where the service is down, and we will restore it regardless of your support tier.
Prices and inclusions on these pages may change. Where a change affects an active subscription, we will give you at least thirty days' written notice before it takes effect, and your current pricing holds until your next renewal date. Newer products, including AI and voice, are at an early stage of pricing and are the most likely to be revised as usage patterns become clear.
WhatsApp conversation charges levied by Meta, RCS carrier charges, operator and vendor fees, and model inference billed by your own AI provider are separate from our platform fees and passed through. We will break them out separately in your quote.
This is a plain-language summary provided so you know what you are buying before you talk to us. It is not the contract. The binding terms are those in your signed agreement and order form. See also our Terms and Conditions and Privacy Policy. Prices and inclusions on this page are current at the time of publication and may change.