What Is the Difference Between REPLACE and TEMPLATE REPLACE in Text Message Rules on SMPPCenter?

SMPPCenter’s SMPP software offers both REPLACE and TEMPLATE REPLACE actions in Text Message rules under normalization, but they serve different purposes. Here’s the difference:

REPLACE:

  • Replaces a specific portion of the message text with the New Text, based on the Text Rule (EQUALS or STARTS WITH).
  • Only the matching text is replaced, leaving the rest of the message unchanged.
  • Example:
    • Origin Text: “Your OTP is 1”
    • Text Rule: EQUALS
    • New Text: “Your Code is 1”
    • Action: REPLACE
    • Result: “Your Code is 1” (replaces the matching portion).

TEMPLATE REPLACE:

  • Replaces the entire message with the New Text, ignoring the rest of the original message content.
  • Useful for completely reformatting the message while retaining dynamic values (e.g., OTP codes).
  • Example:
    • Origin Text: “Your OTP is 1”
    • Text Rule: EQUALS
    • New Text: “Your Verification Code for SMPP Software Login is 1. Regards SMPP Software.”
    • Action: TEMPLATE REPLACE
    • Result: “Your Verification Code for SMPP Software Login is 1. Regards SMPP Software.” (replaces the entire message).

When to Use Each

  • Use REPLACE for minor text adjustments, such as changing a single word or phrase (e.g., “OTP” to “Code”).
  • Use TEMPLATE REPLACE for a complete message overhaul, such as adding branding or reformatting the entire message structure.

Best Practices

  • Ensure the New Text in TEMPLATE REPLACE includes any dynamic values (e.g., OTP codes) to avoid losing critical information.
  • Test both actions with sample messages to confirm the desired output.

Understanding these actions helps you customize messages effectively on SMPPCenter. For assistance, contact our support team.