Tag: TCCCPR 2018

1 Compliance & Regulatory

TRAI URL, APK and Callback Number Whitelisting: What Every SMS Template Actually Needs

TRAI’s whitelisting rules block any SMS that carries a URL, APK link, OTT link or callback number that wasn’t pre-registered with your telecom operator. Here’s what gets whitelisted, how the submission actually works, and where it sits next to DLT template registration.

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1 Compliance & Regulatory

DLT Registration in India: Principal Entity, Header, and Template, Explained

Every commercial SMS sent in India has to clear three separate registrations before it reaches a phone: the sender’s Principal Entity ID, the header (sender ID) it’s sent from, and the exact content template being used. Here’s what each one actually is, how they fit together, and why cutting corners on any of them is riskier now than it used to be.

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1 Compliance & Regulatory

NCPR and DND Scrubbing for Bulk SMS in India: What the Filtering Layer Actually Does

NCPR scrubbing shows up as a single bullet point on most SMS platform feature pages. Here is what it actually checks, why it is a different system from DLT template registration, and what happens when a sender gets the message category wrong.

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