The General Data Protection Regulation puts real obligations on any business processing the personal data of people in the EU, and that includes the phone numbers, names, and conversation history that flow through SMS, WhatsApp, RCS, and AI agent messaging. No software product can make an organization compliant on its own. What it can do is give your compliance team the infrastructure and controls to build on: where data is processed, who can access it, and how personal data is handled inside an AI conversation.
| GDPR Principle | What It Means in Practice |
|---|---|
| Lawful basis & purpose limitation | Personal data must be processed for a specific, lawful purpose, such as consent or legitimate interest, not repurposed silently. |
| Data minimization | Collect and retain only the personal data actually needed for that purpose. |
| Security of processing | Appropriate technical and organizational measures to protect personal data against breach or misuse. |
| Data subject rights | Individuals can request access, correction, erasure, or portability of their personal data. |
| Breach notification | Personal data breaches must generally be reported to the supervisory authority, and to affected individuals in higher-risk cases. |
| International transfers | Transferring personal data outside the EU requires an approved safeguard, such as an adequacy decision or standard contractual clauses. |
This is a plain-language summary for context, not legal advice. Your specific obligations depend on your business and should be confirmed with your own legal counsel or data protection officer.
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Talk to a SpecialistThis page describes platform capabilities that can support a GDPR compliance program, such as data residency choice, PII redaction, and access controls. It is not a compliance certification, and no vendor can guarantee your organization meets its GDPR obligations. Whether your specific processing activities are compliant depends on facts about your business, your lawful basis, and your data handling policies, which only your own legal team or data protection officer can assess.
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