What Are the Available Email Template Placeholders?

Placeholders (also called merge tags or variables) allow you to personalize each email automatically. The system replaces placeholders with actual user data when sending emails.

Universal Placeholders (All Automation Types):

Placeholder	Description	Example Output
{{USERNAME}}	User’s login username	john_doe
{{FIRSTNAME}}	User’s first name	John
{{LASTNAME}}	User’s last name	Doe
{{EMAIL}}	User’s email address	john@example.com
{{BALANCE}}	User’s current balance	1,234.50

Note on {{BALANCE}}:

• Automatically detects user’s credit type (SMS Credits or Wallet)
• Shows SMS Balance for credit-based users
• Shows Wallet Balance for wallet-based users
• No need to use separate placeholders

Inactive User Automation Placeholders:

Placeholder	Description	Example Output
{{LASTMESSAGEDATE}}	Date of user’s last message	2024-08-15
{{INACTIVEDAYS}}	Days since last message	45

New User Automation Placeholders:

Placeholder	Description	Example Output
{{REGISTRATIONDATE}}	User’s signup date	2024-10-01
{{DAYSSINCEREGISTRATION}}	Days since signup	10

How to Use Placeholders:

In Email Subjects:

We Miss You, {{FIRSTNAME}}! 👋
Your {{BALANCE}} Credits Are Waiting, {{USERNAME}}

In Email Content:

<p>Hi <strong>{{FIRSTNAME}}</strong>,</p>

<p>We noticed you haven't sent any messages in the last 
<strong>{{INACTIVEDAYS}} days</strong>. Your last message was on 
<strong>{{LASTMESSAGEDATE}}</strong>.</p>

<p>You still have <strong>{{BALANCE}}</strong> credits available!</p>

Placeholder Best Practices:

1. Always Use Fallbacks: Ensure your message still makes sense if a placeholder is empty
2. Test Thoroughly: Send test emails to verify placeholder replacements
3. Be Personal But Professional: Use first names for friendly tone
4. Highlight Value: Use balance placeholders to remind users of unused credits
5. Create Urgency: Use inactive days to create time-based urgency

HTML Formatting:

Placeholders work with HTML formatting:

<p>Dear <span style="color: #007bff;">{{FIRSTNAME}}</span>,</p>
<p>Your balance: <strong class="highlight">{{BALANCE}}</strong> credits</p>