What are Phone Routing Rules in SMPPCenter’s SMPP Software, and how can they benefit my messaging operations?

Phone Routing Rules in SMPPCenter’s SMPP Software allow you to redirect messages for specific phone numbers to a different vendor (operator) based on predefined conditions. Here’s what you need to know:

What Are Phone Routing Rules?

• Phone Routing Rules enable you to specify which vendor handles messages for a particular phone number, overriding the default routing logic.
• You can set rules based on the phone number, origin vendor, and new vendor to ensure messages are sent via the desired operator.

Key Benefits:

• Bypass Operator Blocks: Redirect messages to an alternative vendor if the original operator blocks a specific number, ensuring delivery.
• Optimize Delivery: Choose vendors with better delivery rates for specific numbers, improving message success rates.
• User-Specific Routing: Apply rules to all users or a specific user, giving you granular control over message routing.
• Cost Efficiency: Avoid failed delivery attempts by routing messages to vendors that allow the number, reducing costs.

Use Case Example:

• If Operator A blocks the number 9199999xxxxx but Operator B allows it, you can set a Phone Routing Rule to forward messages for 9199999xxxxx from Operator A to Operator B, ensuring uninterrupted delivery.

Phone Routing Rules help you maintain seamless messaging operations on SMPPCenter, even when dealing with operator-specific restrictions. For assistance, contact our support team.