Follow these best practices to maximize engagement and avoid user frustration:
Email Content Best Practices:
1. Personalize Every Email:
- Always use
{{FIRSTNAME}}or{{USERNAME}}in greetings - Reference specific user data (
{{BALANCE}},{{INACTIVEDAYS}}) - Make each email feel personal, not automated
2. Provide Clear Value:
- Explain what the user gains by returning
- Highlight unused credits or features
- Offer help or support
3. Strong Call-to-Action (CTA):
- Include clear “Login Now” or “Send Test Message” buttons
- Make CTAs prominent and easy to click
- Use action-oriented language
4. Mobile-Friendly Design:
- Keep emails simple and scannable
- Use responsive HTML templates
- Test on mobile devices
5. Professional Tone:
- Match your brand voice
- Avoid being too pushy or aggressive
- Be helpful, not salesy
Timing Best Practices:
For Inactive Users:
- First Email: 30 days (gentle reminder)
- Second Email: 60 days (more urgent tone)
- Third Email: 90 days (final reminder)
- Don’t send more than 3-4 emails total
For New Users:
- Day 1: Welcome and quick start
- Day 3: Check-in and support offer
- Day 7: Feature highlights
- Day 14: Conversion incentive
- Day 30: Final engagement attempt
Execution Rules Best Practices:
1. Respect User Activity:
- Stop sending if user becomes active
- Don’t email users who recently purchased
- Honor minimum balance thresholds
2. Account for User Type:
- Consider different messages for resellers vs. end-users
- Adjust timing based on typical usage patterns
- Segment by product usage (SMS, WhatsApp, Voice)
3. Avoid Over-Communication:
- Space emails appropriately (minimum 7 days apart)
- Don’t overwhelm users with too many automation types
- Monitor unsubscribe rates
Monitoring and Optimization:
1. Track Key Metrics:
- Email open rates (via tracking pixels)
- Click-through rates on CTAs
- Re-activation rates after emails
- Conversion rates (demo to paid)
2. A/B Testing:
- Test different subject lines
- Try various email timings
- Experiment with incentive offers
- Compare formal vs. casual tone
3. Regular Review:
- Review automation logs monthly
- Identify patterns in successful re-activations
- Update email content based on feedback
- Remove or modify underperforming steps
4. Compliance:
- Include unsubscribe links (if required by law)
- Honor opt-out requests immediately
- Keep records of all automated emails
- Follow CAN-SPAM or GDPR guidelines
Common Mistakes to Avoid:
❌ Too Many Emails: Don’t overwhelm users
❌ Generic Content: Avoid impersonal, template-feeling emails
❌ Poor Timing: Don’t email immediately after user activity
❌ No Testing: Always test before going live
❌ Ignoring Feedback: Monitor user responses and adjust
❌ Set and Forget: Regularly review and update campaigns