Normalization rules in SMPPCenter’s SMPP software allow you to modify message components like Sender Name, Text, Mobile Number, and Vendor ID before submitting them to the operator. Here’s what you need to know:
What are Normalization Rules?
- Normalization rules are configurations that let you filter and modify outgoing messages programmatically.
- You can change the Sender Name, Mobile Number, message Text, Vendor ID, and DLT settings based on predefined conditions.
Key Benefits
- Consistency: Ensure uniform message formatting across campaigns (e.g., standardizing Sender Names).
- Compliance: Add or override DLT Entity IDs and Template IDs for regulatory compliance in India.
- Flexibility: Dynamically adjust message content, such as replacing text or appending prefixes/suffixes, without manual intervention.
- Efficiency: Automate message routing by changing Vendor IDs based on rules, optimizing delivery.
Use Case Example
- If your original message is “Your OTP is 1234,” you can use a normalization rule to change “OTP” to “Verification Code” for better clarity, ensuring a consistent user experience.
Normalization rules help streamline your messaging workflows on SMPPCenter, ensuring compliance and efficiency. For assistance, contact our support team.