SMPP Center v7.7 introduces the A/B Test Comparator Report to help you compare SMS campaigns and improve messaging performance. As an SMPP Center license holder, you know that small changes in messaging can impact delivery rates, engagement, and ROI. Until now, comparing campaigns meant switching between reports or manual analysis. With v7.7, you can compare […]

SMPP Center introduces AI-Powered Customer Insights & Analytics for SMS Messaging to help you understand messaging performance, optimize campaigns, and improve ROI. What is AI-Powered Customer Insights? Customer Insights uses AI to analyze SMS messaging data, identify patterns, and provide actionable recommendations. It helps you understand what works, what doesn’t, and how to improve. Key […]