As per the market research, global mobile messaging app users are expected to grow from 1.9 billion in 2018 to 3.1 billion by 2021, with the Asia Pacific as one of the fastest-growing regions. The adoption of chatbots, artificial intelligence (AI), and virtual assistant technologies has increased the usage of messaging platforms among businesses and consumers. With an increase in usage of messaging apps, businesses now can leverage these apps to provide customer services and experiences via chatbots, virtual assistants, or any other third-party services. Both enterprises and individuals use messengers to connect with contacts or friends by sending audio clips, images, videos, text, or files directly from their smartphones. A2P Messaging Platform is essential for integrating your company’s digital strategy with a scalable platform that connects all internal as well as external communication channels on one unified platform.
Why Your Company Must Own A2P Messaging Platform?
Mobile messaging has been the top choice of communication among users, especially millennials. It’s estimated that 80% of the world’s population will be using smartphones by 2020, and the increasing adoption of these devices will fuel the demand for engaging communication apps like iPhone app development and android app development. The need for businesses to meet the growing demand for mobile – first communication is evident.
Messaging apps are not just a trend – they are a necessity for businesses to connect with their customers.
The biggest benefit of messaging apps is that you can send anything – be it text, image, video, or audio. You can also access advanced features, such as live chat, artificial intelligence, and virtual assistant. Most importantly, SMS messaging apps have become the primary source of communication for many consumers, often replacing phone calls or emails.
Why You Must Integrate an A2P Messaging Software?
We all know the importance of technology in our life. Businesses have always been on the lookout for new technologies to improve their operational efficiency and enhance customer experience. If you are looking for an edge over your competitors, then you must integrate a A2P messaging software into your business so that you can improve the customer experience and strengthen the relationship with your customers. With the advent of AI virtual assistants, live chatbots, rich media content, and other features, A2P messaging software have evolved into communication hubs. Businesses can use these platforms to connect with their existing and potential customers, partners, and employees.
4 Reasons for Integrating an A2P Messaging Platform
Better Customer Experience: A2P messaging platforms provide customers with a seamless and interactive experience. You can use the platform to provide customers with information, respond to questions, and solve their problems.
Improved Employee Performance: You can use the A2P messaging platform to train your employees and provide them with real-time feedback. With a unified communication platform, you can connect different teams, discuss projects, and share information on one platform.
Simplified Operations: Interoperability is one of the key advantages of integrating an A2P messaging platform. Whether you are communicating with customers or employees, you can use the platform to send voice, text, images, and videos. With this feature, you can cut back on the use of multiple communication tools.
Improved Customer Acquisition: You can use the A2P messaging platform to create targeted ads and push them to your potential customers. The targeted ads can help you to reach the right customer segment and effectively deliver your message.
Conclusion
Mobile communication has made tremendous progress in the last few years. It has become the primary source of communication between businesses and customers. To make this communication seamless, companies have started integrating A2P messaging platforms. If your company is not leveraging the benefits of a messaging platform, it’s time that you consider implementing one. It will help you improve your customer experience and strengthen your relationship with your customers.
