In a low latency and high uptime world, the choice of routing logic for your SMS gateway is crucial. Read on to know about the four common routing logic options and their pros and cons. If you are reading this blog post, it means that you are researching the best available options for your organization before making a final decision on which SMS gateway to choose for your business. There are many vendors out there with different features and pricing models, so it can be quite challenging to find what we want. However, with some guidance from this blog post and market research beforehand, you should be able to leverage the power of Google or other search engines to locate what you need. Here is an overview of some popular options when choosing an SMS gateway routing logic:
Dedicate SMS Gateway Routing
In this method, every incoming SMS is routed to a dedicated SMS gateway in your SMPP software. This implies that an SMS gateway is assigned to the routing logic of receiving messages at all times. This dedicated routing is ideal for applications such as voice response systems, E-commerce transactions, online surveys, etc. where a user is expected to receive a confirmation message in a short span of time. It is also ideal for critical applications where a user expects an acknowledgement of their request as soon as possible. In such situations, a user can be at a loss if they are waiting for a confirmation message that may not come. The advantage of dedicated routing is its ability to reduce latency and increase delivery rates. Due to the fact that a dedicated SMS gateway is assigned to routing, there is little or no waiting time for an incoming message. For example, let’s say that a user sends you a message at 2:00 PM, but for some reason it takes the gateway until 2:30 PM to receive that message. In this scenario, the user will have to wait until the message is routed to the appropriate SMS gateway, which could take another five to ten minutes. On the other hand, if a dedicated path is available, the message can be routed to its designated SMS gateway within a matter of seconds. It is important to note that if the routing logic is based on a dedicated system, then the gateway will be unavailable for other messages from other SMS senders. This can be a problem for clients who send a high volume of messages, since the system will not be able to route all the messages in time.
Round Robin Method
Round robin is a common routing logic for SMS gateways. It is widely used due to the fact that it is both simple and effective. Round robin works by routing each new message to the next available gateway out of a set of gateways. Essentially, this means that each new message is routed to a different gateway. Round robin is especially useful for organizations that send a high volume of SMS messages every day. For instance, financial institutions often use round robin routing logic to send their customers account notifications. Round robin is also widely used in business-to-business (B2B) and business-to-consumer (B2C) communication. The main advantage of round robin routing logic is its ability to distribute the load among the different SMS gateways. Since a new message is sent to a different gateway each time, the system is able to distribute the load among the different SMS gateways, which allows the system to handle a large volume of messages. The main disadvantage of a round robin routing logic is that it may lead to a longer waiting time for a message. For instance, let’s say that you send a message to a friend, but the routing logic is set to round robin. In this scenario, the first SMS gateway will receive the message first, but it will have to wait until the other gateways finish processing the message. This can lead to a longer waiting time for a message, especially for a user who is expecting a quick acknowledgement.
Percentage Basis SMS Gateway Routing
This routing logic works in the following manner: a certain percentage of the total messages sent through the SMS gateway are sent to a set of preferred destinations. The remaining percentage of the messages are sent to other destinations at random. Percentage basis routing logic is ideal for organizations that send a high volume of messages every day. Since the percentage basis routing logic distributes the messages across the available gateways, it can be used to handle a large volume of messages. The main advantage of the percentage routing logic is its ability to use a set of preferred gateways while also distributing the load among the different gateways. The main disadvantage of the percentage basis routing logic is that it does not provide an acknowledged message to a user. For example, let’s say that you send your friend an important message, but the routing logic is set to send a percentage of the total messages to your friend’s gateway. In this scenario, your friend will not receive a confirmation message. Instead, the system will send the message to the preferred gateways and wait for the corresponding SMS gateway to send a confirmation message to your friend.
Priority SMS Gateway Routing
Priority basis routing logic assigns a priority level to each incoming message. The system then routes the message to an appropriate gateway based on its priority level. The priority level can be set based on a number of factors such as the identity of the sender, the subject line of the message, etc. Priority routing logic is ideal for organizations that receive a high volume of critical messages. For instance, a hospital that receives reports of infectious diseases. A priority SMS routing logic can be used to route these critical messages to the appropriate gateways as soon as they are received. The main advantage of priority routing is its ability to route critical messages to the appropriate gateways. For example, let’s say that you send a message to your friend, but the routing logic is set to route messages based on their priority level. In this scenario, the system will route your message to the appropriate gateway and wait for the corresponding SMS gateway to send a confirmation message to your friend.
Conclusion
SMS gateways are a crucial part of any business. However, one of the hardest parts of managing SMS is picking the right routing logic. There are four common routing logics: dedicated routing, round robin routing, priority routing and percentage basis routing. When picking a routing logic, you have to consider the level of traffic you expect and the level of criticality for the messages you send. In the end, it can be difficult to decide which routing logic is right for your business. Fortunately, with the information in this article, you can make a more informed decision when picking an SMS gateway routing logic.
