Are you a fan of two-way text messaging? Do you enjoy getting quick, fun replies to your texts? If so, you’ll love two-way texting. It’s the best way to keep your customers updated and engaged with your brand. The concept behind a two-way text is simple: reply to a message sent from a customer and add something new or update an existing message. When done right, it’s the perfect way to engage your customers and make them feel like they’re being heard. Here are four ways to help you start using two-way text messaging as an engagement tool:
Be clear, concise and to the point
As a general rule, send your first reply (the one you meant to send) as a plain text message. If you need to reply to another person on a different topic, then reply as he or she is writing. This will allow your customer to easily and quickly know if they need to take any action. If you’re a service-based business, this can help you avoid having to spend time researching and writing customer emails. You won’t have to spend the time putting thought into one-off emails or newsletters.
Let customers know why they’re receiving two-way text
When you first start offering two-way text, it’s a good idea to let customers know why they’re receiving two-way text. This can be a quick email that you create with the subject line “Why are you getting two-way text” or a quick FAQ section on your website. This can help you save time and keep your customers informed. If possible, include a link to your support or other customer service section on your website.
Ask for feedback on how your product/service is being used.
This is a great way to get customer feedback on your product/service. Send a few test messages to a few customers and ask them to send you feedback. Include any suggestions or questions they have so that you can incorporate them into your product/service. You can also poll your customers using 2 Way SMS. This is a really easy way to get customer feedback and get your brand trending.
Conclusion
As a small business owner, you can’t just throw money at marketing. It takes a lot of time and effort to drive growth and be successful. You need to do everything you can to ensure you’re leveraging your full potential as a brand. There’s no reason to skimp on two-way text messaging. It’s one of the best ways to keep your customers updated and engaged with your brand. The only downside is that it’s more time-consuming than sending one-off emails or content updates on social media. So, make sure you have the time to invest in two-way text messaging.
SMPP Center provides two-way messaging software in our SMPP SMS Software.
