With more and more businesses adopting SMS marketing software, we’re always looking for new ways to reach customers. SMPP software, which stands for Short Message Peer-to-Peer protocol, is proving to be a popular option because of its flexibility.
HTTP SMS API
- Customers prefer SMPP software over HTTP SMS API because SMPP is more reliable. HTTP SMS API can be unreliable at times, which can lead to missed or delayed messages. SMPP is a much more reliable protocol, so customers can be sure that their messages will be delivered on time.
- Another reason customers prefer SMPP software is that it offers more features than HTTP SMS API. SMPP software supports things like message concatenation and priority messaging, which can be useful for businesses that need to send high-priority messages. HTTP SMS API does not offer these same features.
- Finally, SMPP software is generally more affordable than HTTP SMS API. This is because SMPP licenses are typically less expensive than HTTP SMS API licenses. This makes SMPP a better option for businesses on a budget.
SMPP SMS
SMPP is the short message peer-to-peer protocol, which is an open, industry standard protocol used to send and receive SMS messages. SMPP software is preferred over HTTP SMS API for a number of reasons.
SMPP allows for more control over the sending and receiving of SMS messages. With SMPP, businesses can specify the source and destination addresses of SMS messages, as well as the time and date of delivery. This level of control is not possible with HTTP SMS API.
SMPP is also more reliable than HTTP SMS API. SMPP software uses a persistent connection to the SMSC, ensuring that messages are delivered in a timely manner. HTTP SMS API, on the other hand, uses a stateless connection, which can lead to delays in message delivery.
Finally, SMPP supports all major global mobile network operators (MNOs), while HTTP SMS API does not. This means that businesses can use SMPP to reach customers on any mobile network, regardless of their location.
Overall, SMPP is the superior choice for businesses that need to send and receive SMS messages. Its ability to provide more control over message delivery, its reliability, and its support for all major MNOs make it the ideal solution for businesses of all sizes.
Differences Between the Two
- SMPP is a protocol designed specifically for sending SMS messages, while HTTP is a general-purpose protocol that can be used for many different purposes.
- SMPP is much faster than HTTP when it comes to sending SMS messages. This is because SMPP was designed specifically for this purpose, while HTTP was not.
- SMPP is more reliable than HTTP when it comes to sending SMS messages. This is because SMPP was designed specifically for this purpose, while HTTP was not.
- SMPP can handle more messages per second than HTTP can. This is because SMPP was designed specifically for this purpose, while HTTP was not.
- SMPP is more flexible than HTTP when it comes to sending SMS messages. This is because SMPP was designed specifically for this purpose, while HTTP was not.
Pros of the SMPP SMS
- The SMPP SMS is more reliable than the HTTP SMS API.
- The SMPP SMS can send messages faster than the HTTP SMS API.
- The SMPP SMS can handle more messages per second than the HTTP SMS API.
- The SMPP SMS is more flexible than the HTTP SMS API.
- The SMPP SMS is more widely supported than the HTTP SMS API.
- The SMPP SMS is more mature than the HTTP SMS API.
Cons of the SMPP SMS
- The SMPP SMS is more complex than the HTTP SMS API in terms of in-house development.
- The SMPP SMS requires more setup than the HTTP SMS API.
- The SMPP SMS is mainly supported with operators and aggregators.
Cons of the HTTP SMS API
- One of the main disadvantages of the HTTP SMS API is its lack of security. This type of API uses basic authentication, which means that your username and password are sent over the internet in plain text. This makes it easy for hackers to intercept your information and gain access to your account. Additionally, the HTTP SMS API does not support SSL, so your data is not encrypted when it is transmitted.
- Another downside of the HTTP SMS API is its limited functionality. This type of API can only be used to send and receive text messages. It does not support other features like MMS or VoIP calling. Additionally, the HTTP SMS API is not as reliable as the SMPP protocol. Messages sent using this API are often delayed or lost altogether.
- The final disadvantage of the HTTP SMS API is its cost. This type of API generally costs more to use than the SMPP protocol. This is because it requires a separate connection for each user, which can quickly add up. Additionally, the HTTP SMS API typically charges per message, so you could end up spending a lot of money if you send a lot of texts.
Conclusion
SMPP software is often seen as the preferred choice for businesses when it comes to SMS API. This is because SMPP Software offers a number of advantages over HTTP, including better reliability, higher throughput, and lower latency. In addition, SMPP is also much easier to scale than HTTP, making it the perfect choice for businesses that are looking to expand their bulk SMS operations.
