We’re excited to announce a powerful new feature in SMPP Center v7.6 that helps you maintain 100% compliance with TRAI’s time-of-day restrictions while ensuring your promotional campaigns reach customers during optimal hours: Store and Forward OWH (Outside Working Hours). 🎯 What is Store and Forward OWH? Store and Forward OWH is an intelligent SMS queuing […]

In the world of real-time communication, timing is everything. Whether you’re sending a one-time password (OTP), a shipment update, or a limited-time offer, it’s critical that your message reaches your customer while it’s still relevant. This is where Time-To-Live (TTL) in WhatsApp Business API templates becomes important. ⸻ ✅ What is TTL? TTL, or Time-To-Live, […]