Are you new to being the SMS aggregator? If so, then you might not know what SMPP Software is. SMPP stands for Short Message Peer-to-Peer protocol, and it is used between a mobile carrier and the SMS aggregator.
The problem with SMS aggregators is that they are always at risk of sudden cost increases. They may have to pay for an entire day’s worth of sending messages or need to rent a server for a week-long campaign – both of which could put them out of business.
This article discusses the benefits of renting an SMPP Software monthly instead of purchasing it. The reason you may want to rent is that many companies will purchase a licence and then use it for years without ever having to update it, thus wasting thousands of dollars.
Maximize Revenue with Low Investment
For some businesses, it makes sense to buy an SMPP Software and then host it themselves, but more often than not, it makes more sense to lease the SMPP Software. By renting, you can decrease your upfront investment. This may also be true for monthly fees, as some providers charge as low as $250 a month for an SMPP Client and SMPP Server, whereas buying one can cost thousands of dollars. You can also negotiate with SMPP Center, whereas buying the SMPP application is a one-time deal. If the price of the software goes up over time, you won’t see any of the benefits. If the price goes down, you don’t get that benefit either. Renting also allows you to get the latest technology. If you buy a server, you’ll be required to use the same one for years, even as technology changes. By renting, you can upgrade to newer, better technology as it comes out.
Reduce Investment from Development and Support Teams Cost
Another reason you may want to rent is that it frees up some of your development and support costs. If you’re making a software purchase, your developers will need to develop the application. This can be costly and time-consuming, depending on the complexity of the software. Beyond that, you’ll need to pay to train everyone on how to use the software, plus hire someone to handle support requests for the application. You may also need someone to maintain the application as time goes on. All these things are extra expenses that shouldn’t be necessary if you’re just renting software.
Scalability, Flexibility and Reliability
Renting an SMPP SMS application gives you the flexibility to scale up or down as needed. If your company is initiating a campaign and you need to send lots of messages, it’s nice to know that you have the power to handle the load. If you have to send lots of messages, you’d rather have a reliable SMS software that you’re sure can handle the work than software that you’re just renting that could fail at any time. It’s also impressive to be able to scale down when you don’t need that power. Sometimes, you’ll want to send fewer messages, such as when you’re in the off-season. With an SMPP software you’re renting, you can decrease your load as needed.
Be Upgrade and Updated with SMPP Software Technology
You may have heard about the various upgrades and updates in the SMPP server technology. You may have even thought about buying an SMPP server so that you could use the latest technology. If you buy an SMPP server, though, you’ll have to keep using it, even if the technology has changed and pay extra thousands of dollars to upgrade. With the SMPP software you’re renting, you’ll be able to take advantage of new technology as soon as it’s available. You’ll also be able to switch to a different technology if the one you’re using becomes outdated.
Summing Up
If you’re just starting in the world of SMS marketing, you may not need to spend thousands of dollars to get SMPP software. You can rent one for a low monthly fee and only pay for what you need. In short, renting is a great option for new SMS aggregators.
