With the technology advancement, everyone prefers the technology that provides potential outcomes in short span of time. Same applies to large organizations, businesses, and enterprises that require constant touch with their costumers regardless of where they are located in the world and anytime. Sending messages to their clients is crucial part of marketing, promotion and support in the commercial sector and it requires framework that can offer them simple, secure, reliable and fast delivery of the messages to the clients. Because of cost-effectiveness and instant delivery Bulk SMS marketing is gaining popularity. Sending high volume of data on the server is not possible with HTTP and JSON API due to which most of the business individuals prefer Short Message Peer-to-Peer (SMPP). SMPP?
What is SMPP?
SMPP is Short Message Peer-to-Peer messaging. It’s a protocol that allows for the transmission of a significant high volume of SMS. SMPP is used to send and receive messages from and to mobile networks like GSM, CDMA and TDMA.
In SMPP, there are two entities.
- SMSC – Short Message Service Center.
- ESME – External Short Message Center
In SMPP, SMSC is the Short Message Service Center (SMSC) that manages all the SMS operations like storing, routing and forwarding incoming text messages on their way to desired endpoint whereas, the client is called ESME(External Short Message Entity). In simple words, SMPP is used by clients (EMSE) to connect to a Short Message Service Center (SMSC).
We at SMPP Center with our experienced team provide versatile and cross functional SMPP protocol that is designed to meet various needs of various companies. We offer great many features to make sure to have non-stop connectivity with Bulk SMS Operators and Third Party SMS Aggregators.
- SMPP SMS Application for Aggregators.
- HTTP SMS Application for Aggregators.
- NCPR Scrubbing and Filtering.
- Mobile Zone Look Up.
- Spam Filtering.
- Local Block Numbers Filtering.
- Domestic and International SMS Piping.
- Transactional, Promotional and OTP SMS Paths.
- Load Balancing for better traffic management.
- Dynamic and Open Sender ID options.
- Message Templating System.
- Dynamic Routing.
- Percentage-wise Delivery Routing.
- Direct Delivery Routing.
- Distributed Delivery Routing.
- Developer’s API Connectivity.
- Mobile Series Validation.
- VPN Protection.
- White Listed IP Access.
- Message Encryption API.
- Message Decryption API.
- Vendor SMPP Disconnection Fail-over Strategy.
- Retry Mechanism for Failed Error Codes.
- Cache Refresh Controls.
- HTTPS Support.
- Vendor Error Code Management.
- Manage Global Error Codes.
- Awesome UI for Admins and Users.
- Detailed Reports and Statistics.
- Tech Support.
- Schedule SMS (Optional).
Benefits/Advantages of SMPP
- The SMPP protocol uses client-server application which is successfully tested all over the globe.
- SMPP ensures quick delivery of the messages without fail.
- SMPP is reliable as issues of undelivered and failed messages do not arise when you send the messages through SMPP server.
- With Other messaging systems maximum up to 20messages/second can be sent whereas through SMPP, one can send up to 1000messages/second.
- For a business campaign or any other campaign, through SMPP a million messages can be sent successfully in a single day without errors.
- Business individuals do not face the risk associated with downtime or constant message failures as with SMPP Server downtime reduces to 1%.
- It supports Unicode messaging, binary and plain texts along with the extended length text SMS.
- Allows custom sender to be set up.
- Enables live delivery reports of campaigns sent through SMPP Gateway or Server.
- Provides two-way messaging.
If you are looking for full-featured SMPP protocol, feel free to contact SMPP Center and we will do our best to shed light on the way our services are carried out.
Buy SMPP Software to send SMS in India and Internationally.
