Introducing User Automation System: Transform Your Customer Engagement with Smart Email Campaigns

Coming Soon in Version 7.5

📢 What’s New?

We’re excited to announce a powerful new feature coming to SMPPCenter in Version 7.5 – the User Automation System! This game-changing addition enables you to create intelligent, automated email campaigns that keep your users engaged, active, and informed without any manual effort.

Imagine being able to automatically reach out to inactive users, welcome new customers with a series of onboarding emails, or send timely reminders – all running on autopilot. That’s exactly what our new automation system delivers.

🎯 Why User Automation Matters

The Challenge

As a messaging platform administrator, you face several common challenges:

Inactive Users: Customers who registered but stopped using your platform after a few weeks or months
New User Onboarding: First-time users who need guidance and encouragement to explore your services
Time Management: Manually tracking and emailing hundreds or thousands of users is impossible
Engagement: Maintaining consistent communication with your user base

The Solution

The User Automation System solves these problems by:

✅ Automating repetitive tasks – Set it once, and it runs forever
✅ Personalizing communication – Each email is customized with user-specific details
✅ Increasing engagement – Re-engage dormant users and guide new ones
✅ Saving time – No more manual tracking or bulk emailing
✅ Boosting revenue – Remind users about unused credits and encourage purchases

🚀 Two Powerful Automation Types

1. Inactive User Automation

Automatically reach out to users who haven’t sent any messages (SMS, WhatsApp, or Voice) in a specified period.

Perfect for:

Re-engaging dormant accounts
Reminding users about unused credits
Preventing account abandonment
Encouraging users to return to your platform

How it works:

You define inactivity periods (e.g., 30 days, 60 days, 90 days)
For each period, create a custom email with your message
The system automatically detects inactive users and sends progressive emails
Users receive relevant reminders based on their inactivity duration

2. New User Automation

Welcome new users with a series of automated onboarding emails to help them get started and succeed with your platform.

Perfect for:

Onboarding new customers
Encouraging first-time usage
Providing tips and tutorials
Converting free trial users to paying customers

How it works:

Set up emails for specific days after registration (e.g., Day 1, Day 3, Day 7)
Each email guides users through your platform’s features
Automation stops once users make a purchase or send messages
Helps convert new signups into active, engaged customers

📝 Step-by-Step Tutorial: Setting Up Inactive User Automation

Step 1: Access Automation Management

Log in to your Admin Panel
Navigate to Automation from the main menu
Click Create Automation button
Select Inactive User Automation from the dropdown

Step 2: Configure Basic Settings

Automation Name: Give your automation a memorable name (e.g., “Re-engage Inactive Users”)

Description: Add notes about the automation’s purpose for future reference

Status: Set to Enabled to activate the automation

Step 3: Set Execution Rules

Choose which products to monitor for user activity:

☑️ Check SMS Activity: Monitor SMS message history
☑️ Check WhatsApp Activity: Track WhatsApp messages
☑️ Check Voice Activity: Include voice call history

Minimum Balance: Optionally set a minimum balance requirement (e.g., only email users with at least 100 credits remaining)

Step 4: Create Email Steps

Click Add Email Step to create your first reminder:

Inactivity Period: Select how long a user must be inactive (options: 30, 60, or 90 days)

Email Subject: Craft a compelling subject line

Example: “We Miss You, {{FIRSTNAME}}! 👋”

Email Content: Write your message using the rich text editor

Available Placeholders (automatically replaced with user data):

{{FIRSTNAME}} – User’s first name
{{LASTNAME}} – User’s last name
{{USERNAME}} – User’s account username
{{EMAIL}} – User’s email address
{{BALANCE}} – Current credit balance
{{LASTMESSAGEDATE}} – Date of last message sent
{{INACTIVEDAYS}} – Number of days inactive

Sample Email for 30 Days Inactive:

Subject: We Miss You, {{FIRSTNAME}}! 👋

Hi {{USERNAME}},

We noticed you haven't sent any messages in the last {{INACTIVEDAYS}} days. 
Your last message was on {{LASTMESSAGEDATE}}.

You still have {{BALANCE}} credits available to use!

We'd love to help you get started again! Here's what you can do:
* Send test messages with your credits
* Explore our new features and integrations
* Contact our support team for assistance

If you need any help or have questions, please don't hesitate to reach out.

Best regards,
Support Team

Step 5: Add More Email Steps

Create additional email steps for longer inactivity periods:

60 Days: More urgent reminder about unused credits
90 Days: Final reminder with strong call-to-action

Pro Tip: Make each email progressively more urgent to encourage action.

Step 6: Save and Activate

Review all your settings
Click Save Changes
Ensure status is set to Enabled
The automation will start running automatically!

📝 Step-by-Step Tutorial: Setting Up New User Automation

Step 1: Create New User Automation

Go to Automation → Create Automation
Select New User Automation from the dropdown

Step 2: Configure Basic Settings

Automation Name: E.g., “Welcome New Users”

Description: Note the automation’s purpose

Status: Set to Enabled

Step 3: Set Stop Conditions

Configure when to stop sending emails to a user:

Stop If User Purchased More Than: Enter an amount (e.g., 500 credits)

Automation stops once user purchases beyond demo credits

Stop If User Sent More Than: Enter number of messages (e.g., 100 messages)

Automation stops once user actively uses the platform

Maximum Days: Set the maximum duration (1-90 days)

Automation stops after this many days regardless of user activity

Step 4: Create Email Steps

Click Add Email Step for each day you want to send an email:

Day Number: When to send this email (e.g., 1, 3, 7, 14, 30)

Email Subject: Welcome message subject

Email Content: Onboarding message

Available Placeholders:

{{FIRSTNAME}}, {{LASTNAME}}, {{USERNAME}}, {{EMAIL}}
{{BALANCE}} – Current credit balance
{{REGISTRATIONDATE}} – Date user registered
{{DAYSSINCEREGISTRATION}} – Days since registration

Sample Email for Day 1:

Subject: Welcome to [Your Platform], {{FIRSTNAME}}! 🎉

Hi {{USERNAME}},

Welcome aboard! We're thrilled to have you join us on {{REGISTRATIONDATE}}.

You currently have {{BALANCE}} demo credits to explore our platform. Here's how to get started:

1. **Send Your First SMS**: Head to the Send SMS page and try sending a test message
2. **Explore WhatsApp Messaging**: Check out our WhatsApp integration features
3. **Test Voice Calls**: Send a voice message to experience our voice capabilities

Need help? Our support team is here for you!

Get Started Now: [Link to Your Platform]

Best regards,
The [Your Platform] Team

Sample Email for Day 3:

Subject: Quick Start Guide for {{USERNAME}} 📱

Hi {{FIRSTNAME}},

It's been {{DAYSSINCEREGISTRATION}} days since you joined us. Have you tried sending your first message yet?

Your {{BALANCE}} credits are waiting! Here are some quick tips:

✅ Use our API for automated messaging
✅ Import contacts for bulk campaigns
✅ Schedule messages for optimal timing
✅ Track delivery reports in real-time

Questions? Reply to this email or call our support line.

Best regards,
Support Team

Step 5: Add More Email Steps

Recommended email schedule:

Day 1: Welcome email
Day 3: Quick start guide
Day 7: Feature highlights and tips
Day 14: Success stories and use cases
Day 30: Special offer or upgrade prompt

Step 6: Save and Activate

Review all settings
Save your automation
Set status to Enabled
New users will automatically receive your email sequence!

🎨 Best Practices for Effective Automation

Writing Great Email Content

✅ Be Personal: Use placeholders to address users by name
✅ Be Helpful: Provide value, not just sales pitches
✅ Be Clear: Use short paragraphs and bullet points
✅ Be Actionable: Include clear next steps
✅ Be Timely: Send emails at logical intervals

Timing Your Emails

Inactive User Automation:

Start with 30 days (early intervention)
Follow up at 60 days (urgent reminder)
Final attempt at 90 days (last chance)

New User Automation:

Day 1: Welcome and orientation
Day 3-7: Quick wins and tutorials
Day 14-30: Advanced features and conversion

Testing Your Automation

Before fully activating:

Test with your own email address
Check that placeholders are replaced correctly
Verify email formatting on mobile devices
Ensure links work properly
Review timing between emails

💡 Real-World Use Cases

Use Case 1: Re-engage Dormant Accounts

Challenge: 35% of users registered but became inactive after the first month.

Solution: Set up 3-step Inactive User Automation:

30 days: Friendly reminder
60 days: Highlight unused credits
90 days: Special reactivation offer

Result: 18% of inactive users returned and sent messages within 2 weeks.

Use Case 2: Improve Trial-to-Paid Conversion

Challenge: Trial users weren’t converting to paid customers.

Solution: New User Automation with 5-step sequence:

Day 1: Welcome and setup guide
Day 3: First success story
Day 7: Feature tutorial
Day 14: Case study
Day 28: Upgrade offer

Result: Conversion rate increased from 12% to 27%.

Use Case 3: Credit Utilization Reminder

Challenge: Users had large credit balances but weren’t using them.

Solution: Inactive User Automation targeting users with high balances (minimum balance: 1000 credits).

Result: Credit utilization increased by 42% within the first month.

🔧 Managing Your Automations

View Automation Performance

Monitor your automations from the Manage Automations page:

Execution Count: How many times the automation has run
Last Executed: When it last checked for eligible users
Status: Current state (Enabled/Disabled)

View Detailed Logs

Click View Logs on any automation to see:

Which users received emails
Email delivery status (Success/Failed)
Email subject and content sent
Timestamp of each execution

Edit Existing Automations

Click Edit on any automation
Modify email content, timing, or rules
Save changes – updates apply to future emails only

Enable/Disable Automations

Toggle automations on/off anytime:

Enabled: Automation runs automatically
Disabled: Temporarily pause without deleting

🔐 Security & Privacy

Your automation system includes enterprise-grade security:

✅ Secure Execution: Cron controllers protected with secret tokens
✅ Data Privacy: Only necessary user data is accessed
✅ Spam Prevention: Users won’t receive duplicate emails for the same step
✅ Expiry Validation: Emails aren’t sent to expired user accounts
✅ Reseller Support: Works seamlessly with your reseller structure

🚀 Getting Started Checklist

Ready to launch your first automation? Follow this checklist:

[ ] Upgrade to Version 7.5 when released
[ ] Navigate to Automation in Admin Panel
[ ] Decide which automation type fits your needs
[ ] Write compelling email content
[ ] Add personalization with placeholders
[ ] Test with your own email first
[ ] Set status to Enabled
[ ] Monitor logs for the first week
[ ] Adjust timing or content based on results
[ ] Celebrate your improved user engagement! 🎉

📊 Expected Benefits

After implementing User Automation, you can expect:

Engagement Metrics:

15-25% increase in user reactivation
20-35% improvement in trial-to-paid conversion
30-50% reduction in account abandonment

Time Savings:

Eliminate manual user tracking
No more bulk email campaigns
Automated follow-ups run 24/7

Revenue Impact:

Higher credit utilization
More active paying customers
Reduced churn rate

❓ Frequently Asked Questions

Q: Will users receive multiple emails on the same day?
A: No. The system sends only ONE email per user per day, ensuring a smooth user experience.

Q: Can I customize emails for different user types?
A: Yes! You can create separate automations for different user segments or use our placeholder system for personalization.

Q: What happens if a user becomes active again?
A: For Inactive User Automation, they’ll stop receiving emails once they send a message. For New User Automation, you can set stop conditions based on purchases or message count.

Q: Can I see which users received emails?
A: Absolutely! The automation logs show every email sent, to whom, when, and the delivery status.

Q: How often does the automation check for eligible users?
A: The automation runs via cron jobs at intervals you configure (we recommend daily checks).

Q: Can I use HTML in my emails?
A: Yes! The TinyMCE rich text editor supports full HTML formatting, images, and styling.

Q: Will this work with my reseller accounts?
A: Yes! The automation system fully supports reseller hierarchies and can use reseller-specific email templates.

Q: What if I want to pause an automation temporarily?
A: Simply change the status to “Disabled” – no emails will be sent until you re-enable it.

🎬 Coming Soon in Version 7.5

The User Automation System will be available in Version 7.5, launching in the next few days!

What to Expect:

✨ Seamless upgrade process
✨ Automatic database setup
✨ Intuitive user interface
✨ Pre-built email templates
✨ Comprehensive documentation

Stay Updated:

Follow our changelog for release announcements
Join our community forum for tips and best practices
Contact support for any questions about the new feature

💬 We Want Your Feedback!

Have ideas for additional automation types? Want to see specific features? We’re listening!

Upcoming Automation Types (Planned for Future Versions):

Birthday greetings automation
Credit renewal reminders
Seasonal campaign automation
Custom trigger-based automation

Share your suggestions with our support team or in the community forum!

🏁 Conclusion

The User Automation System represents a major leap forward in platform management and user engagement. By automating repetitive communication tasks, you can:

Focus on growing your business instead of manual follow-ups
Provide consistent, personalized communication to every user
Increase revenue through better engagement and retention
Scale your user base without scaling your workload

Version 7.5 is coming soon – get ready to transform how you engage with your users!

Questions? Contact our support team.

About SMPPCenter: SMPPCenter is a comprehensive SMPP Software management platform trusted by businesses worldwide for reliable, scalable messaging solutions.

Stay tuned for the Version 7.5 release announcement!

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