When you need to send a message that’s going to reach all your target audiences, you want to go with the best. That’s what makes choosing an A2P messaging platform so important. You don’t want to pick the wrong one, or else you may end up spending the rest of your company’s career trying to figure out why no one listened in on your meeting. A word of caution about other platforms: their selection can be dangerous when it comes to deciding the right A2P messaging platform. Other choices might not exist, and if they do, they may not be as secure or easy to use as you had hoped. If you don’t know what you are getting into before signing up, ask friends and family members who have used other platforms for advice beforehand. And if possible, get a feel for what kind of support services are available — especially if this is your first time using an A2P messaging platform.
What is an A2P Messaging Platform?
An enterprise or business SMS message is a type of SMS message sent from a software application to a customer’s device. A2P messaging (application to person messaging), also known as enterprise or business SMS, is a text sent from a software application to a customer’s device via SMS.
The 3 C’s of a Successful A2P Messaging Platform: Customer service, Confidence, and Content
The best A2P messaging platforms have it all. They not only send messages quickly and easily, but they also have the confidence to let you know that they will get your message to the right audience. Plus, they have tools that make it easy to create engaging content and have it ready to go when you want it.
Here are the three C’s that make up a successful A2P messaging platform:
- Confidence – Content – Customer service
Confidence – The confidence that an A2P messaging platform has in your ability to deliver your messages is important. This means that they must know that you will deliver what you promise, when you promise it. If you’re unsure how your audience will react to a certain message, or if you’re not sure how confident your audience is, then you run the risk of sending an unsubtexted message. Additionally, you might even risk confusing your audience, who may not be sure whether to take your messages seriously.
Content – The backbone of any successful business communication is content. This could be short articles, helpful guides, case studies, white papers, and the like. You’ll want to choose the best A2P messaging platform that offers plenty of content, so that they can stay relevant with your target audience.
Customer Service – Most business communication platforms allow you to send messages to numerous addresses at once, but only let you reply to a few at a time. This makes it hard to get back to people if you need to, and it can make you feel frustrated if you need to reply to thousands of messages.
If you want a guaranteed level of customer service, look for platforms that let you report problems and get a replacement or refund for products or services. When it comes to customer service, most A2P messaging platforms have it, but only slightly above average in quality.
Conclusion
Choosing the right A2P messaging platform can be challenging. However, with a few simple tips, you can make the process easier with SMPP Center. Remember that all communication platforms have strengths and weaknesses. Look for platforms with a good combination of the three C’s mentioned above. You can also do your research and find platforms with a good track record, customer reviews, and success stories. After all, deciding the right A2P messaging platform shouldn’t be a one-time thing. You want to make this choice every time you need to use a SMPP communications platform.
