A/B Test Comparator Report: Compare SMS Campaign Performance Side-by-Side

SMPP Center v7.7 introduces the A/B Test Comparator Report to help you compare SMS campaigns and improve messaging performance.

As an SMPP Center license holder, you know that small changes in messaging can impact delivery rates, engagement, and ROI. Until now, comparing campaigns meant switching between reports or manual analysis. With v7.7, you can compare two campaigns side-by-side in one dashboard.

Why A/B testing matters for SMS campaigns

A/B testing helps you:

Identify which messages perform better
Understand why one campaign outperforms another
Optimize sender IDs, templates, and content
Improve delivery rates and reduce costs
Make data-driven decisions

The A/B Test Comparator Report makes this straightforward.

What is the A/B Test Comparator Report?

A dashboard that lets you compare two SMS campaigns using their Transaction IDs. Enter two UUIDs and get a side-by-side comparison with metrics, visualizations, and recommendations.

Features

1. Performance metrics comparison

Compare:

Total messages sent
Delivery rates (delivered vs failed)
DND hits and blocked/spam rates
Average delivery time
Total cost and cost per message

2. Timeline comparison chart

An interactive line chart shows delivered vs failed messages over time for both campaigns. Granularity adjusts automatically:

Hourly for campaigns under 48 hours
Daily for longer campaigns

3. Channel performance analysis

See how each channel (SMPP, API, UI) performs with:

Tabular data with delivery rates
Donut charts showing distribution
Channel-specific insights

4. Operator performance statistics

Compare top 20 operators with:

Delivery rates per operator
Total messages per operator
Visual donut charts
Operator-specific performance data

5. Circle performance analysis

Geographic insights showing:

Top 20 circles by performance
Circle-wise delivery rates
Visual distribution charts
Regional performance patterns

6. Campaign details at a glance

Each summary card shows:

Sender ID used
Sample message content
DLT Template ID
Campaign name (if available)

7. AI-powered recommendations

Get automated insights that:

Identify the winning campaign
Explain why one performed better
Highlight key differentiators
Suggest optimization strategies

How to use the A/B Test Comparator

Navigate to the A/B Test Comparator in your SMPP Center dashboard
Enter Transaction IDs: paste the UUIDs for Campaign A and Campaign B
Click Compare: the system validates both UUIDs and fetches data
Analyze results: review metrics, charts, and recommendations
Make decisions: use insights to optimize future campaigns

Use cases

Scenario 1: Testing different sender IDs

Compare campaigns with different sender IDs to see which improves delivery rates.

Scenario 2: Message content optimization

Test variations of your message to identify what resonates.

Scenario 3: DLT template performance

Compare campaigns using different DLT templates to see which performs better.

Scenario 4: Channel selection

Compare SMPP vs API vs UI to determine the most reliable channel.

Scenario 5: Time-based optimization

Compare campaigns sent at different times to find optimal sending windows.

Technical highlights

Intelligent granularity detection: automatic hourly/daily selection
Robust data handling: fallback logic for edge cases
Rate limiting: prevents abuse and ensures stability
User data isolation: compare only your own campaigns
Transaction ID validation: strict validation for accurate results
JSON API endpoint: programmatic access available
Responsive design: works on desktop and mobile

Security and privacy

User data isolation: compare only your own campaigns
Rate limiting: prevents excessive requests
Transaction ID validation: ensures data integrity
Secure data handling: all queries are user-scoped

Performance and reliability

Efficient database queries: optimized for large datasets
Fast analytics generation: real-time statistics
Error handling: graceful handling of missing or invalid data
Data validation: multiple validation layers

Visual analytics

Interactive charts: hover for details
Color-coded metrics: success/warning indicators
Donut charts: distribution visualization
Timeline charts: trend analysis

Getting started

Available in SMPP Center v7.7. If you’re on an earlier version, contact support for upgrade information.

Best practices

Compare similar campaigns: similar audience, timing, and volume
Use sufficient sample sizes: ensure statistical significance
Test one variable at a time: sender ID, message content, or template
Consider timing: account for sending time differences
Review recommendations: use AI insights as a starting point

Conclusion

The A/B Test Comparator Report helps you make data-driven decisions, optimize campaigns, and improve ROI. Compare campaigns side-by-side, analyze performance, and get actionable insights.

Upgrade to SMPP Center v7.7 to access this feature. If you have questions or need assistance, contact our support team.

About SMPP Center

SMPP Center is a bulk SMS gateway software trusted by businesses worldwide. Our platform provides tools for sending, managing, and analyzing SMS campaigns.

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