Did you know that WhatsApp has over 1 billion users? Did you also know that only about 10% of businesses are using the app to market their business? If this information makes you cringe, then it’s time for you to start marketing your business on WhatsApp. With so many people using the app every day, it’s a great opportunity for businesses to connect with customers, drive loyalty and boost brand awareness. Read on to discover 5 tips on how you can leverage the power of WhatsApp Marketing and its broadcasting feature as part of your marketing plan.
Set Clear Goals for your WhatsApp Marketing Efforts
If you want your WhatsApp marketing strategy to be successful, you first need to set clear goals for your efforts. Depending on your business, these goals may vary, but ensure that you note them down. Goals can include increasing brand awareness, driving conversions, increasing loyalty and connecting with your target audience. By setting goals for your WhatsApp marketing efforts, you’ll be able to measure the success of your strategy and make necessary adjustments where required. This allows you to maximize the benefits of your WhatsApp marketing efforts and make the most out of your budget.
Know your Audience and What They Want
If you don’t really know your target audience, then setting goals for your WhatsApp marketing efforts will be extremely challenging. You need to know what your audience wants and what they’re looking for in order to provide it to them. What are their pain points? What are they struggling with? What do they want out of life? The answers to these questions should help inform your marketing efforts on WhatsApp. You also need to know your audience’s demography. For example, are they young professionals or senior citizens? This will help you create content that resonates with your audience and is tailored to their needs. Knowing your audience and what they want will help you craft highly engaging content that will keep your customers engaged.
Create Visually Appealing Content
When it comes to creating content for WhatsApp marketing efforts, you want to make sure that it’s visually appealing. A majority of WhatsApp users are drawn to visual content overwritten content. This means that you should create visual content with high-quality images. If you don’t have the budget to hire a professional photographer, there are plenty of free apps such as Canva, Pablo, Snaps or Gramfeed that can help you create high-quality images. Visual content is more likely to be shared, which means more people will see it. Visual content also helps you create a memorable experience for your customers, which will drive loyalty. When you create visually appealing content, you’re more likely to get your customers’ attention. This means that they’ll engage with your content and also share it with their network.
Don’t Forget to be Conversational
You want to create a relationship with your customers, not just send them marketing messages. To build a relationship with your customers, you need to engage with them on a daily basis and offer them valuable information. WhatsApp makes it easy for you to do this and connect with your customers. You can set up a WhatsApp Business account for your business or create a group for your team and clients. To build a relationship with your customers and keep them engaged, you need to be conversational. This means that you should interact with your customers using a friendly, casual tone. Avoid using the same marketing messages over and over again and don’t try to sell to your customers. Instead, focus on providing value and helping your customers solve their problems. By being conversational, you’ll build relationships with your customers. They’ll start to trust your brand and want to purchase from you.
Utilize WhatsApp’s Live Video Feature
You can use the live video feature on WhatsApp to create engaging content for your customers to consume. This feature allows you to host a video and share it with your audience. Your customers can join the live video and will be notified when the video is being broadcasted. To create engaging content with the live video feature, you can do the following: – Create a video tutorial or show your audience how to solve their problems. This will help them learn and understand their issues better.
- Host Q&A sessions where you answer your customers’ questions and provide them with valuable information.
- Host webinars and offer value to your customers. These are just a few examples of how you can use the live video feature to create engaging content for your customers. This will help you establish yourself as an industry leader and build your brand.
Concluding Thoughts
With the number of WhatsApp users growing daily, it might surprise you to learn that only 10% of businesses have employed the app for marketing. This is strange, given that WhatsApp is free, easy to use, and allows marketers to easily connect with customers, boost loyalty, and drive sales. If you want to start leveraging the app for your business, you first need to set clear goals for your efforts, know your audience and what they want, create visually appealing content, and don’t forget to be conversational. You can use the live video feature to create engaging content and help you drive sales and boost loyalty.
Do you wish to be a WhatsApp Messaging Provider and looking for WhatsApp Software to start your own WhatsApp Marketing Business? Look no further, contact SMPP Center for your needs. We have a readily WhatsApp Marketing Software which you can sell with white label program to resellers.
