User Automation is a powerful feature in SMPP Center that allows administrators to automatically engage with their users through scheduled email campaigns based on user behavior and activity patterns. This feature helps increase user engagement, reduce churn, and improve customer retention without manual intervention.
Key Benefits:
- Automated User Engagement: Automatically reach out to inactive users or nurture new users
- Behavior-Based Triggers: Send emails based on user activity (or inactivity)
- Progressive Email Campaigns: Set up multi-step email sequences with different timing
- Personalized Content: Use dynamic placeholders to personalize each email
- Complete Tracking: Monitor email delivery, view recipients, and export reports
- Flexible Configuration: Customize email content, timing, and execution rules
Available Automation Types:
- Inactive User Automation: Re-engage users who haven’t sent messages for a specified period
- New User Automation: Welcome and onboard new users with follow-up emails
How It Works:
- Admin creates automation: Configure automation type, email templates, and execution rules
- System monitors users: Background cron jobs check user activity based on your settings
- Automated execution: Eligible users receive emails automatically at the right time
- Progressive delivery: Multi-step automations send only the next appropriate email per user
- Complete logging: All activities are logged for monitoring and compliance
Accessing User Automations:
Navigate to Admin Panel > User > User Automations to create, manage, and monitor your automated campaigns.