{"id":896,"date":"2025-10-11T00:23:55","date_gmt":"2025-10-11T00:23:55","guid":{"rendered":"https:\/\/smppcenter.com\/kb\/?p=896"},"modified":"2025-10-11T00:23:56","modified_gmt":"2025-10-11T00:23:56","slug":"what-are-the-available-email-template-placeholders","status":"publish","type":"post","link":"https:\/\/smppcenter.com\/kb\/what-are-the-available-email-template-placeholders\/","title":{"rendered":"What Are the Available Email Template Placeholders?"},"content":{"rendered":"\n

Placeholders (also called merge tags or variables) allow you to personalize each email automatically. The system replaces placeholders with actual user data when sending emails.<\/p>\n\n\n\n

Universal Placeholders (All Automation Types):<\/strong><\/h4>\n\n\n\n
Placeholder<\/th>Description<\/th>Example Output<\/th><\/tr><\/thead>
{{USERNAME}}<\/code><\/td>User’s login username<\/td>john_doe<\/td><\/tr>
{{FIRSTNAME}}<\/code><\/td>User’s first name<\/td>John<\/td><\/tr>
{{LASTNAME}}<\/code><\/td>User’s last name<\/td>Doe<\/td><\/tr>
{{EMAIL}}<\/code><\/td>User’s email address<\/td>john@example.com<\/td><\/tr>
{{BALANCE}}<\/code><\/td>User’s current balance<\/td>1,234.50<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Note on {{BALANCE}}:<\/strong><\/p>\n\n\n\n

    \n
  • Automatically detects user’s credit type (SMS Credits or Wallet)<\/li>\n\n\n\n
  • Shows SMS Balance for credit-based users<\/li>\n\n\n\n
  • Shows Wallet Balance for wallet-based users<\/li>\n\n\n\n
  • No need to use separate placeholders<\/li>\n<\/ul>\n\n\n\n

    Inactive User Automation Placeholders:<\/strong><\/h4>\n\n\n\n
    Placeholder<\/th>Description<\/th>Example Output<\/th><\/tr><\/thead>
    {{LASTMESSAGEDATE}}<\/code><\/td>Date of user’s last message<\/td>2024-08-15<\/td><\/tr>
    {{INACTIVEDAYS}}<\/code><\/td>Days since last message<\/td>45<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    New User Automation Placeholders:<\/strong><\/h4>\n\n\n\n
    Placeholder<\/th>Description<\/th>Example Output<\/th><\/tr><\/thead>
    {{REGISTRATIONDATE}}<\/code><\/td>User’s signup date<\/td>2024-10-01<\/td><\/tr>
    {{DAYSSINCEREGISTRATION}}<\/code><\/td>Days since signup<\/td>10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    How to Use Placeholders:<\/strong><\/h4>\n\n\n\n

    In Email Subjects:<\/strong><\/p>\n\n\n\n

    We Miss You, {{FIRSTNAME}}! \ud83d\udc4b\nYour {{BALANCE}} Credits Are Waiting, {{USERNAME}}<\/code><\/pre>\n\n\n\n
    In Email Content:<\/strong><\/p>\n\n\n\n
    <p>Hi <strong>{{FIRSTNAME}}<\/strong>,<\/p>\n\n<p>We noticed you haven't sent any messages in the last \n<strong>{{INACTIVEDAYS}} days<\/strong>. Your last message was on \n<strong>{{LASTMESSAGEDATE}}<\/strong>.<\/p>\n\n<p>You still have <strong>{{BALANCE}}<\/strong> credits available!<\/p><\/code><\/pre>\n\n\n\n
    Placeholder Best Practices:<\/strong><\/h4>\n\n\n\n
      \n
    1. Always Use Fallbacks:<\/strong> Ensure your message still makes sense if a placeholder is empty<\/li>\n\n\n\n
    2. Test Thoroughly:<\/strong> Send test emails to verify placeholder replacements<\/li>\n\n\n\n
    3. Be Personal But Professional:<\/strong> Use first names for friendly tone<\/li>\n\n\n\n
    4. Highlight Value:<\/strong> Use balance placeholders to remind users of unused credits<\/li>\n\n\n\n
    5. Create Urgency:<\/strong> Use inactive days to create time-based urgency<\/li>\n<\/ol>\n\n\n\n
      HTML Formatting:<\/strong><\/h4>\n\n\n\n
      Placeholders work with HTML formatting:<\/p>\n\n\n\n
      <p>Dear <span style=\"color: #007bff;\">{{FIRSTNAME}}<\/span>,<\/p>\n<p>Your balance: <strong class=\"highlight\">{{BALANCE}}<\/strong> credits<\/p><\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"
      Placeholders (also called merge tags or variables) allow you to personalize each email automatically. The system replaces placeholders with actual user data when sending emails. Universal Placeholders (All Automation Types): Placeholder Description Example Output {{USERNAME}} User’s login username john_doe {{FIRSTNAME}} User’s first name John {{LASTNAME}} User’s last name Doe {{EMAIL}} User’s email address john@example.com {{BALANCE}} […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[301],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","hentry","category-automation"],"_links":{"self":[{"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":0,"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"wp:attachment":[{"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smppcenter.com\/kb\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}